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FRACTIONAL CMO

Join a thriving luxury household goods company poised for extraordinary growth. Our client, a dynamic eCommerce business focused on premium home scenting, has quickly scaled from a $20M enterprise to a visionary aiming for $100M+ in revenue within the next 3-5 years. Operating within the robust $10B US market, they are gearing up for the launch of innovative new products, including a unique diffuser line with a subscription model. They are on the lookout for a visionary Fractional Chief Marketing Officer (CMO) with a robust background in eCommerce. This pivotal role involves leading the marketing strategy, driving substantial growth, and crafting a strategic go-to-market plan for both existing and upcoming product lines.

Key Responsibilities:

  • Strategic Market Positioning: Evaluate and refine the brand positioning to align with long-term goals, optimizing market presence and enhancing competitive advantage.
  • Go-to-Market Strategy: Implement a comprehensive plan for introducing the new diffuser line, ensuring seamless integration with existing products and a strong market entry.
  • Competitive Strategy Formulation: Proactively analyze the competitive landscape, identifying opportunities and threats, and formulating strategies to maintain market leadership.
  • Revenue Growth: Design and execute initiatives aimed at propelling company revenue to $250 million within five years, focusing on sustainable and profitable growth.
  • Omni-Channel Marketing Mastery: Utilize an omni-channel approach integrating both digital (including platforms like Shopify and Amazon) and traditional marketing methods to maximize customer engagement and retention.

Who We Are Looking For:

  • Proven experience as a CMO or senior marketing leader, with substantial expertise in the eCommerce sector.
  • Skilled in managing and scaling high-growth businesses, ideally within the luxury goods or similar industries.
  • A strategic thinker with innovative problem-solving capabilities and strong operational skills.
  • Experience in luxury markets is highly regarded.

Why Join Our Client?

This is a rare opportunity to play a key role in shaping the future of a growing luxury brand, making a significant impact during a period of transformative growth. You will be joining a forward-thinking team that values creativity and strategic insight.