Retention Marketing Manager

Detroit, MI

Our client is redefining the way consumers engage with handcrafted goods by blending timeless design with modern innovation. With a reputation for thoughtful craftsmanship and meaningful storytelling, the company has built a loyal following and continues to grow as a lifestyle brand. Collaboration, creativity, and accountability are at the core of its culture, empowering employees to make an impact every day. As the company looks to strengthen its digital presence and customer relationships, they are seeking a Retention Marketing Manager to play a pivotal role in achieving these goals.

This role offers the opportunity to take ownership of high-visibility retention programs that directly influence customer engagement and loyalty. You will be at the intersection of data and creativity, shaping campaigns that bring the brand’s stories to life while driving measurable results. With exposure to multiple departments and direct collaboration with senior leadership, this position provides both visibility and growth potential. It is an exciting chance to join a fast-evolving company where your expertise will help shape the customer experience and contribute to the brand’s long-term success.

Responsibilities

• Manage the full lifecycle of retention campaigns, from concept to deployment to performance analysis

• Leverage customer insights, data, and seasonal trends to inform email, SMS, and loyalty strategies

• Collaborate with a team of designers and copywriters to deliver 20+ email and SMS campaigns monthly

• Balance business initiatives with customer needs to ensure effective merchandising and storytelling

• Partner with cross-functional teams to align product launches and brand priorities

• Implement A/B testing and optimization strategies to deepen engagement and improve campaign performance

• Identify process improvements and build systems that strengthen alignment across teams and launches

Qualifications

• Proven success managing impactful retention marketing campaigns that drive measurable results

• A minimum of 2 years of hands-on experience in email and SMS marketing

• Proficiency with email service providers such as Klaviyo, along with analytics tools like Google Analytics

• Strong organizational skills with the ability to manage multiple projects and meet deadlines

• Exceptional written and verbal communication skills with a collaborative mindset

• Experience with project management platforms such as Asana or Trello preferred

• Advanced knowledge of Excel and proficiency in Google and Microsoft Suite

If you are ready to make an impact in a role that blends creativity with data-driven strategy, we would love to hear from you. Apply today, and a member of Talentfoot’s recruitment team will be in touch should your track record of success and qualifications align with our client’s needs.

Talentfoot Executive Search specializes in future proofing organizations by securing forward-thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation and profitability. Since 2010, we’ve partnered with more than 2,500 companies and lead the industry with a 98% client success rate. Learn more at Talentfoot.com