Our client is a rapidly growing manufacturer within the consumer durables category, recognized for premium craftsmanship, innovative design, and a strong commitment to channel partnerships. The business is scaling nationwide through independent dealers and regional distributors, redefining standards in a multibillion-dollar category historically dominated by legacy brands.

The Vice President of Sales will lead all aspects of the company’s dealer-channel strategy and commercial expansion. This executive will drive new dealer acquisition, strengthen existing partnerships, and build a high-performing national sales organization to deliver profitable growth and market share gains.

Dealer Channel Leadership

• Develop and execute a structured conversion and onboarding playbook for target accounts.
• Negotiate preferred or exclusive vendor agreements with strategic regional partners.

Deliver $20M+ in channel revenue within three years through staged regional-to-national growth.

Establish tiered dealer programs (Silver / Gold / Platinum) with differentiated benefits and incentives.

Build and lead a high-touch national sales team of 8–10 regional managers.

Partner cross-functionally with Marketing on dealer-specific campaigns and co-op initiatives.

Equip partners with comparative tools and sales enablement materials to support competitive conversion.

Monitor market activity and competitor programs to inform ongoing strategy adjustments.

10+ years in dealer or channel sales leadership within consumer durables, outdoor products, or adjacent categories.

Existing relationships with national and regional dealer groups or co-ops.

Hunter mentality with strong negotiation and relationship-building skills.

Preferred: Experience working with cooperative retailers, buying groups, or franchise networks.

Competitive base salary + performance bonus + equity participation

Opportunity to build a national sales infrastructure from the ground up

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