The Senior Manager, Digital & Retail Media will play a critical role as the driving force behind our retail media and paid digital efforts. They will lead the investment for retail media initiatives to drive top-line revenue and market share growth for our brands on the digital shelf, while building awareness for the brand and product assortment in a consistent and thoughtful manner.

This individual will be responsible for actively managing our investments in retail media across customers, as well as digital media related to the brand and website. From recommending media budgets to building strategy, mix of tactics, and implementation, the Senior Manager, Digital & Retail Media will be the hands-on guide for all things digital media with an orientation towards positive business and financial outcomes.

•Lead retail media strategy and activation across online retailers with accountability for delivering business and financial outcomes attributed to media activity

•Implement Amazon advertising strategy with extensive knowledge of both Amazon Ads and DSP in collaboration with agency partner

•Build and execute an approach for retail media with other customers, including Walmart (Connect) and AutoZone (Media Network), requiring both strategy and fingers-on-keyboard

•Manage activity and decisions at keyword and campaign level to optimize tactics for greater business impact

•Supervise agency partner on strategy, day-to-day activation, and accountability for advertising success

•Lead digital media activation, with emphasis on performance marketing tactics, including paid search and paid social media

Qualifications

•7+ years of experience in digital marketing and strategy; 4+ years in retail media with certification and accreditation (emphasis on Amazon)

•Proven results and success while managing media budgets of $5+ million across digital networks

•Strategic thinker with the ability to translate business needs into tactical media initiatives

•Deep understanding of retail media platforms, ad formats and mix, targeting capabilities, and attribution methodologies and best practices