VP of Sales

Our client is transforming the retail technology landscape by delivering modern, intuitive solutions that help retailers streamline operations and elevate the in store experience. The organization is known for its commitment to collaboration, innovation, and continuous improvement, earning recognition for its forward thinking approach and rapid growth within the sector. With strong momentum and increasing demand from major retailers, the company is entering an exciting phase of expansion supported by new technologies and strategic partnerships. To accelerate this growth, they are seeking a Vice President of Sales who will guide the next chapter of their commercial strategy and build a high performing team to support their long term vision.

Position Overview

This opportunity offers the chance to lead a scaling sales function at a pivotal moment in the company’s growth. The Vice President of Sales will build and develop the organization’s first dedicated sales team, create structure where needed, and drive measurable outcomes that directly influence market expansion. This is a highly visible role with meaningful access to executive leadership and the opportunity to shape the commercial roadmap for years to come. It is ideal for a strategic sales leader who wants to combine hands on leadership with enterprise level impact, while contributing to a culture grounded in innovation, teamwork, and thoughtful long term planning.

Position Responsibilities

• Lead, structure, and scale the company’s first dedicated sales organization

• Build annual departmental plans including budgets, forecasts, targets, and compensation recommendations

• Provide leadership, coaching, and development to the Director of Sales and Account Executives

• Oversee major enterprise opportunities including bids, RFPs, pilots, and contract negotiations

• Partner with IT, Operations, Finance, and Marketing to support pricing strategies, implementation planning, and cross functional initiatives

• Participate in key customer conversations to advance pilots and strategic deployments

• Establish sales processes, performance metrics, and reporting cadences that support predictable and scalable growth

• Represent the company at industry events and support future expansion into the United States

Position Qualifications

Required

• Proven track record of measurable commercial results including revenue growth, quota achievement, team development, or market expansion

• A minimum of 10 years of progressive experience in B2B sales with leadership responsibility for revenue planning, team management, and departmental strategy

• Background in complex, high value sales environments with experience navigating long sales cycles, procurement, and multi stakeholder decision making

• Demonstrated ability to build structure, implement consistent sales methodologies, and create clarity around expectations and performance metrics

• Strong executive presence with the ability to communicate consultatively and influence senior leaders, customers, and internal stakeholders

• Ability to quickly understand technical products and articulate value in a clear and compelling way

• Ability to work on site in Montreal on a regular basis to support team culture, leadership visibility, and in person collaboration

• Viewed as a strategic partner to the President with the maturity and capability to help shape the commercial direction of the organization

Preferred

• Experience growing a sales function within a scaling or transformation oriented environment

• Familiarity with retail technology, enterprise hardware or software, or operational transformation solutions

• Desire to contribute to a collaborative, high trust culture with a focus on long term growth

If you are excited by the opportunity to lead a high impact sales organization and contribute to a fast growing company’s next phase of expansion, we encourage you to apply. A member of Talentfoot’s recruitment team will be in touch should your background align with our client’s requirements.

Talentfoot Executive Search specializes in future proofing organizations by securing forward thinking leaders across sales, marketing, ecommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation and profitability. Since 2010, we have partnered with more than 2500 companies and lead the industry with a 98 percent client success rate. Learn more at Talentfoot.com

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VP of Sales