Senior Vice President of Marketing

Company Overview

Our client is a long established, design driven consumer brand with a passionate customer community and a reputation for creativity, quality, and in house craftsmanship. Operating at the intersection of product, artistry, and commerce, the organization manages its full value chain from concept through delivery, allowing for speed, control, and a distinctive brand experience. The culture emphasizes collaboration, investment in people, and continuous innovation supported by modern technology and data driven decision making. As the business continues to evolve and expand its market reach, it is seeking an experienced marketing executive to help shape the next phase of growth.

Position Overview

This is a rare opportunity to lead brand, marketing, creative, ecommerce, and customer connection functions for a beloved and differentiated consumer business. The Senior Vice President of Marketing will play a central role in defining how the brand shows up in the market, how customers engage across digital and physical touchpoints, and how insights from the customer inform product and growth strategy. Reporting directly to the CEO, this role carries significant visibility and influence across the executive team and broader organization. The position offers the chance to build and lead high performing teams, elevate the end to end customer experience, and leave a lasting imprint on a brand with strong emotional loyalty and growth potential.

Position Responsibilities

• Develop and lead an integrated, multi channel marketing strategy spanning brand, digital, content, social, email, and ecommerce.
• Own brand strategy and ensure consistent, compelling execution across all internal and external touchpoints.
• Partner with executive leadership to align marketing priorities with long term business and growth objectives.
• Oversee marketing operations, campaign execution, performance marketing, and analytics to drive measurable outcomes.
• Lead customer insight, segmentation, and lifecycle strategies to deepen engagement, retention, and loyalty.
• Direct and inspire the in house creative and studio teams responsible for photography, catalog production, video, and digital visual storytelling.
• Ensure creative output reflects high quality brand expression that informs, inspires, and converts.
• Lead the customer facing sales organization as a relationship and insight driven function focused on deepening customer connection rather than transactional selling.
• Establish systems for capturing and sharing customer insights across marketing, product, operations, and leadership.
• Collaborate closely with product, merchandising, operations, technology, and ecommerce teams to deliver cohesive go to market strategies and a seamless customer experience.

Position Qualifications

Required

• Demonstrated track record of success leading and scaling marketing organizations that drive brand growth and customer engagement.
• A minimum of 15 years of progressive marketing leadership experience within consumer, apparel, lifestyle=””>