Our client is transforming how businesses grow by combining advanced technology, data, and thoughtful strategy to create smarter and more efficient marketing outcomes. Founded recently and backed by strong investment, the organization has quickly built a reputation for innovation, accountability, and measurable impact across multiple industries. Their culture emphasizes curiosity, collaboration, and responsible use of emerging technology to solve real business challenges. As the company continues to scale its platform and expand its market presence, they are seeking a Performance Marketing Lead to help drive growth and shape the future of their demand generation efforts.
This role offers a rare opportunity to own both internal growth strategy and influence how client marketing programs are executed at scale. The Performance Marketing Lead will sit at the intersection of paid media, attribution, and AI driven innovation, with direct visibility into executive leadership and product teams. This position provides the chance to build from the ground up, experiment with new channels and technologies, and directly impact revenue performance. It is ideal for a leader who thrives in fast moving environments and wants to help define modern performance marketing.
Position Responsibilities
Own the strategy and execution of performance marketing initiatives that drive efficient customer acquisition and scalable growth
Serve as a subject matter expert for client facing marketing teams by providing guidance on channel strategy, activation ideas, and campaign design
Advise on media mix decisions across paid media, display, connected TV, and emerging formats tied to business outcomes
Analyze campaign performance, funnel data, and attribution models to identify what is driving measurable results
Translate insights from AI driven sales conversations into actionable targeting, messaging, and sequencing improvements
Partner closely with analytics, product, sales, and account teams to ensure tracking, reporting, and optimization are aligned
Lead experimentation across channels, creative formats, and workflows to improve speed, efficiency, and performance
Develop scalable frameworks and best practices that elevate the quality of marketing execution across client programs
Stay ahead of industry trends and contribute to thought leadership around modern demand generation and AI enabled marketing
Position Qualifications
Required
A strong track record of driving measurable growth through performance marketing and demand generation initiatives
A minimum of five years of progressive experience in performance marketing, growth marketing, or demand generation, or equivalent experience
Hands on experience across paid media, conversion optimization, attribution, and funnel analysis
Experience managing meaningful annual media budgets and optimizing for efficiency and scale
Strong analytical skills with the ability to translate data into clear decisions and recommendations
Experience partnering with sales teams, CRM systems, and conversion workflows
Preferred
Experience within software, ad technology, or technology enabled platforms
Exposure to programmatic media, connected TV, or advanced targeting strategies
Familiarity with AI driven marketing or sales tools
Ability to influence teams and outcomes without direct authority
Comfort operating in ambiguous and fast evolving environments
Preference given to candidates located in the great Atlanta, GA area open to commuting in office twice a week
If you are excited to build, experiment, and make a measurable impact on how modern marketing drives growth, we would love to hear from you. Apply today and a member of Talentfoot’s recruitment team will be in touch should your experience and qualifications align with our client’s needs.
Talentfoot Executive Search specializes in future proofing organizations by securing forward thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation and profitability. Since 2010, we have partnered with more than 2,500 companies and lead the industry with a 98 percent client success rate. Learn more at Talentfoot.com