Our client is a high growth financial technology organization solving complex, data driven challenges for some of the most sophisticated institutions in the world. They are seeking a Senior Product Marketing Manager to play a critical role in advancing go to market and growth strategy for a flagship data platform within the B2B FinTech space. This is a highly visible opportunity to shape positioning, messaging, and sales enablement across mid market and enterprise segments. The role offers strong cross functional partnership with product, sales, marketing, and client engagement teams, with direct impact on revenue expansion and market adoption.

Position Responsibilities

• Lead market research initiatives to define ideal customer profiles, buyer personas, and buying journeys for key target segments

• Develop deep expertise in segment needs and document clear positioning frameworks across customer types

• Drive go to market strategy in partnership with sales, product, marketing, and client engagement stakeholders

• Assess market landscape, trends, and growth opportunities to inform strategic segment priorities

• Create sales enablement tools including battlecards, messaging kits, fact sheets, and conversion focused collateral

• Produce high volumes of compelling product marketing content such as case studies, one pagers, slide decks, whitepapers, and technical articles

• Translate complex technical concepts into clear business value messaging that resonates with B2B audiences

• Collect and analyze performance data across product marketing initiatives to identify opportunities for improvement

• Provide insights that inform demand generation, customer journey strategy, and thought leadership efforts

• Promote firm wide alignment by gathering and distributing feedback from prospect interactions, events, and conference materials

• Partner with internal teams to ensure consistent messaging and acceleration of platform adoption across markets

Position Qualifications Required:

• Proven track record of success in product marketing, go to market strategy, and sales enablement within enterprise software or data platforms

• A minimum of 7 years of experience in cloud based data management, analytics, AI, or enterprise data platforms

• Strong storytelling ability with the skill to translate technical issues into client focused business outcomes

• Demonstrated ability to craft compelling positioning, messaging, and high impact marketing collateral

• Strong analytical skills and business acumen, with experience creating executive level presentations

• Ability to lead cross functionally across sales, engineering, product, and marketing teams

• Comfortable thriving in a fast paced, evolving environment with high ownership and accountability

Preferred:

• Experience in financial technology, particularly supporting hedge funds, institutional asset management, or private markets

• Product marketing certification from Pragmatic Institute, PMA, or similar

• MBA or engineering background is a plus

Talentfoot Overview

Talentfoot Executive Search specializes in future proofing organizations by securing forward thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation and profitability. Since 2010, we’ve partnered with more than 2,500 companies and lead the industry with a 98% client success rate. Learn more at Talentfoot.com

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