The Sr. Manager of Marketing & Media Analytics is responsible for overall marketing analytics and measurement strategy across the enterprise. As the company embarks on a renewed mission to build its brand and grow customer acquisition and engagement, the time has come to add a leader who can connect marketing investment to business impact. This leader will build and scale the team (hiring, developing talent, establishing practices) while delivering immediate value through improved measurement, attribution, and insights. You’ll define the vision for marketing analytics, establish trusted metrics frameworks, and partner across the organization to strengthen data infrastructure and governance.
The Sr. Manager of Marketing & Media Analytics is responsible for transforming marketing and media performance data into actionable insights that accelerate customer acquisition, deepen engagement, and optimize ROI. This role functions as the analytical engine behind how Love’s evaluates customer engagement, marketing effectiveness across channels, and advice both the impact and return from the retail media network with our participating partners. The role bridges traditional brand marketing, performance marketing, digital analytics, and retail media measurement.
Marketing & Media Measurement
•Own, define, and evolve a holistic marketing measurement framework across channels (paid media, CRM, digital, out-of-home and brand channels).
•Lead campaign performance analysis including reach, engagement, conversion, efficiency, ROAS, and incremental impact.
•Lead the evolution of attribution, incrementality and marketing mix modeling (MMM) to ensure insights directly inform investment decisions and align with strategic priorities.
•Partner with Loyalty team to integrate loyalty program metrics into marketing measurement frameworks, ensuring attribution models capture the full customer journey from casual acquisition through loyalty enrollment and engagement.
•Lead the development of a multi-year measurement roadmap that identifies gaps in current capabilities, prioritizes new measurement approaches, and informs/guides investment in analytics infrastructure.
•Develop measurement plan that quantifies media’s impact on loyalty program sign-ups, active membership, and guides future investment prioritization.
•Oversee experimentation and A/B testing to support continuous optimization.
•Continually refine the marketing analytics strategy to align with evolving business priorities, establishing frameworks for analyzing performance and identifying growth opportunities.
Qualifications
•Bachelor’s degree in Data Science, Business, Economics, Statistics, Engineering, or related field (Master’s preferred).
•Extensive experience leading marketing or business analytics in complex, data-rich environments, with demonstrated impact on growth and investment decisions, with 5+ years in a managerial or team lead role.
•6+ years applying advanced or marketing analytics to business decision-making; MMM experience preferred.
•5+ years working with performance media data; retail media experience strongly preferred.
•Experience with retail media networks, clean rooms, CDPs, or loyalty data.
•Strong experience with attribution, incrementality, experimentation, and large-scale datasets.
•Proficiency with SQL and BI tools (Tableau, PowerBI, Sigma); familiarity with GA4 and major ad platforms.