About Our Client

Our client is a global leader in intelligent access solutions, empowering tens of millions of homeowners, businesses, and communities with technology that makes everyday life simpler and more secure. Backed by a world-class private equity firm and recognized as one of the most trusted names in the consumer durables and IoT space, this organization has earned a reputation for engineering excellence and a deep commitment to customer-centric innovation. With flagship products found in more than 51 million homes and a mobile platform relied upon by over 14 million users every day, the company operates at a remarkable scale while maintaining a culture rooted in collaboration, inclusion, and continuous improvement. As they expand their retail channel footprint and accelerate new product adoption, they are seeking a dynamic go-to-market leader to help shape the next chapter of their growth story.

Position Overview

This is a rare opportunity to sit at the strategic intersection of business development, channel management, and data-driven commercial execution for a household name in the IoT and smart home space. As a senior go-to-market leader for the Retail Channel, you will own the full channel P&L and shape strategies that drive sell-in, sell-through, and sustained market share growth across key retail partners. Your work will carry significant executive visibility, with direct influence on how some of the world’s most recognized consumer brands reach and resonate with their end customers. Three things make this role particularly compelling: the chance to build and own scalable GTM frameworks that become institutional best practices; the ability to work cross-functionally with product, supply chain, and sales operations at a company with the resources and ambition to execute at scale; and the opportunity to grow into broader commercial leadership within an organization that rewards results and initiative.

Position Responsibilities

• Design and execute comprehensive go-to-market channel strategies for the retail business unit, driving performance across sell-in and sell-through metrics and increasing market share with key customers and partners.

• Lead the analysis and deployment of strategic initiatives, from audience segmentation and brief creation through cross-functional execution, and communicate effectiveness against measurable business goals.

• Develop compelling value propositions and selling narratives for new product launches that clearly articulate business value to retail partners and align with their growth objectives.

• Own the channel P&L and collaborate with supply chain, product, and sales operations partners to build and manage accurate budgets and sales forecasts by segment and customer.

• Synthesize cross-functional go-to-market planning for new and existing products, ensuring commercialization alignment that optimizes revenue and margin performance.

• Analyze competitor behavior and market dynamics to identify opportunities for continual improvement and to refine GTM strategies in real time.

• Build and maintain strong relationships with retail customers and channel partners, cultivating a deep understanding of their needs and aligning business priorities accordingly.

• Deliver data-driven insights and strategic recommendations to senior and executive leadership to accelerate achievement of channel revenue goals.

• Document customer growth strategies, targeting approaches, and product launch plans to guide and align cross-functional planning efforts.

Position Qualifications

Required:

• A demonstrated track record of driving measurable revenue growth and channel performance within complex, matrixed organizations.

• A minimum of 7 years of experience in business development, marketing, or sales, with at least 5 years focused on retail channel strategy and planning.

• Proven expertise in data visualization tools such as Power BI, Tableau, or SAP Analytics Cloud, with the ability to translate data into clear strategic recommendations.

• Strong financial acumen with demonstrated experience managing a channel P&L, forecasting, and budgeting.

• Proven ability to lead cross-functional initiatives with a bias toward action and the initiative to build best practices where none yet exist.

Preferred:

• MBA or advanced degree in Business, Marketing, Finance, or a related field.

• Experience within the Consumer Durables or IoT product space, with an understanding of retail channel dynamics and partner ecosystems.

• Comfort with basic statistical testing and fast-paced, data-driven decision making in environments where priorities can shift quickly.

If you are ready to make an impact and take your career to the next level, we would love to hear from you. Apply now and a member of Talentfoot’s recruitment team will be in touch should your track record of success, experience, skills, and qualifications match our client’s requirements.

Talentfoot Executive Search specializes in future proofing organizations by securing forward-thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation and profitability. Since 2010, we’ve partnered with more than 2,500 companies and lead the industry with a 98% client success rate. Learn more at Talentfoot.com