We are representing a fast-growing legal education company with strong brand authority, seven-figure annual traffic, and multiple revenue verticals: tutoring, bar prep courses, supplements, law school products, and institutional partnerships. They are entering a major growth phase and need a growth marketer to own customer acquisition and lifecycle.
We are seeking a Sr Manager of Growth Marketing who will own the growth marketing engine. The ideal candidate is a hands-on growth operator who can architect and run the full revenue engine, who enjoys looking into the data, proactive about planning ahead, and tweaking campaigns to drive optimal results. You will get to know our customer and plan, forecast, and execute predictable revenue across cycles (Jan–July bar exam cycle, fall law school cycle, repeat taker cycle, MPRE cycle). You will have contractors and virtual assistants at your disposal to help you execute.
****This role is Detroit area based and in office
Responsibilities
1. Revenue Forecasting & Planning
•Build revenue forecasts for all major exam and academic cycles (February Bar, July Bar, MPRE, 1L, and law school finals).
•Develop pacing models, run-rate dashboards, and weekly performance scorecards.
•Set minimum targets and stretch goals tied to clear execution plans.
•Monitor performance against targets and adjust strategy in real time.
2. Paid Acquisition: Own paid customer acquisition strategy across platforms including:
•Google Ads
•Meta (Facebook/Instagram)
•Programmatic channels
•Manage and direct media buyers and contractors.
•Optimize campaigns for CPA, ROAS, and revenue growth.
•Continuously test creative, audiences, and landing pages.
3. Lifecycle & Conversion Optimization
•Design and optimize lifecycle marketing across:
•Retargeting
•Funnel sequences
•Improve conversion rates across the full funnel from traffic to purchase.
•Plan content calendar to align campaigns with key selling periods.
4. Performance Analytics
•Build and maintain reporting systems that track CAC, LTV, conversion rates, and ROI
•Translate performance data into actionable growth strategies.
5. Team & Execution Management
•Direct a network of virtual assistants and contractors
•Ensure campaigns, funnels, and launches are executed quickly and effectively.
•Maintain operational discipline around weekly reporting and performance reviews.
Qualifications
•Bachelor’s degree in Marketing, Business, or related field
•5+ years in growth, performance marketing, or revenue operations type roles
•Experience running paid acquisition campaigns with significant budgets
•Proven ability to forecast revenue and manage seasonal demand cycles
•Experience with marketing automation and email marketing
•Experience managing contractors or small remote teams
•Strong familiarity with marketing analytics and attribution tools
•Highly analytical and data-driven
•Fast-moving and proactive
•Comfortable owning revenue targets
•Strong operational discipline
•Relentless about testing and optimization