This company is transforming the health and wellness space through products that are clean, ethically sourced, and rigorously tested to ensure meaningful results for consumers. Built on a foundation of transparency and product integrity, the organization has grown rapidly since launching in twenty twenty three and is on track to reach $50M in revenue in twenty twenty six with a clear pathway toward one hundred million and beyond. The business operates with no outside debt and has built a loyal and expanding customer base through a one hundred percent direct to consumer model complemented by a fast scaling Amazon presence. The culture emphasizes accountability, operational excellence, speed, and trust, empowering teams to operate with ownership and autonomy.

As the company enters a critical stage of growth, it is investing in senior leadership to strengthen and scale its commercial engine. The VP Digital Marketing and eCommerce will serve as a cornerstone leader driving unified digital growth across direct to consumer, Amazon, and emerging channels.

This role provides an exceptional opportunity to build and lead a comprehensive digital growth strategy for a rapidly expanding consumer brand. The VP Digital Marketing and eCommerce will own the performance of the full digital revenue engine and play a central role in driving acquisition, retention, and marketplace expansion. This leader will collaborate closely with the Founder and executive team and will bring analytical rigor, operational discipline, and strategic insight to guide decision making. With significant visibility and direct business impact, the role offers strong potential for long term growth and leadership within the organization.

Position Responsibilities

• Own and scale the digital revenue engine across direct to consumer Shopify, Amazon third party, and emerging channels
• Execute an integrated digital marketing strategy across paid media, retention channels including email and SMS, conversion rate optimization, and lifecycle marketing
• Optimize performance marketing across Meta, Google, and Amazon with a focus on improving efficiency including CAC, LTV, and MER
• Lead the growth of retention and subscription programs to increase customer lifetime value and drive repeat purchases
• Oversee Amazon as a strategic revenue channel including transitioning responsibilities from external partners to internal ownership
• Develop and expand new acquisition channels including influencer marketing, affiliate programs, and social commerce
• Strengthen brand presence while maintaining performance discipline to build a durable and differentiated market position
• Collaborate with Product, Supply Chain, and Operations to align demand generation with product launches and inventory planning
• Lead and develop a high performing team across media buying, ecommerce operations, retention, and creative strategy
• Build scalable processes and reporting frameworks that improve visibility and guide executive decision making
• Apply a data driven approach to continuously optimize marketing efforts and inform strategic priorities
• Operate as a hands on leader who can balance long term strategy with daily execution in a fast paced environment

Position Qualifications

Required

• A strong record of success in digital marketing and ecommerce leadership with clear impact on growth and revenue
• A minimum of twelve years of progressive experience in direct to consumer digital marketing within high growth environments
• Deep expertise in performance marketing across Meta, Google, and additional paid acquisition channels
• Experience with Shopify ecosystems including conversion rate optimization, site performance, and full funnel management
• Demonstrated success building and scaling retention programs including email, SMS, and subscription models
• Experience managing significant paid media budgets with understanding of key metrics including MER, CAC, and LTV
• Hands on experience with Amazon third party marketplace strategies including scaling the channel and building internal capabilities
• Proven ability to build and lead high performing cross functional teams across marketing and ecommerce
• Highly analytical with the ability to translate data and insights into actionable growth strategies
• Comfort operating in founder led environments with high expectations, fast pace, and accountability
• Strong operator mindset with the ability to contribute at both strategic and tactical levels

Preferred

• Experience expanding emerging channels such as influencer, affiliate, or social commerce
• A collaborative mindset with commitment to continuous learning and improvement
• Ability to thrive in a dynamic environment that requires adaptability and proactive problem solving

If you are motivated by the opportunity to build and scale a high performing digital growth organization and want to contribute to a mission driven wellness brand focused on product integrity and customer impact, we welcome your application. A member of Talentfoot’s recruitment team will connect with qualified candidates whose background aligns with the requirements of the role.

Talentfoot Executive Search specializes in future proofing organizations by securing forward thinking leaders across sales, marketing, ecommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation, and profitability. Since twenty ten, the firm has partnered with more than two thousand five hundred companies and leads the industry with a ninety eight percent client success rate. Learn more at Talentfoot dot com.