Our client is a rapidly growing direct to consumer ecommerce organization focused on improving everyday quality of life through thoughtfully designed products and exceptional customer care. Known for its customer first mindset and strong performance culture, the company has achieved consistent double digit growth while maintaining a collaborative and supportive environment for its employees. The organization values ownership, curiosity, and continuous improvement, empowering team members to make meaningful contributions and see the direct impact of their work. As the company continues to scale its marketing capabilities, they are seeking a Lifecycle Marketing Manager to help drive the next phase of customer engagement and revenue growth.

Position Overview

This role offers a unique opportunity to own and scale two of the company’s most important revenue channels, email and SMS marketing. The Lifecycle Marketing Manager will have end to end responsibility for strategy, execution, and performance, making this a highly visible role with direct influence on customer retention, conversion, and lifetime value. The position combines strategic ownership with hands on execution, ideal for someone who enjoys building while optimizing. Key career advantages include leading a major platform migration, launching an SMS program from the ground up, and partnering closely with leadership to shape lifecycle marketing strategy as the business continues its strong growth trajectory.

Position Responsibilities

Own the performance and growth of email and SMS marketing channels, driving revenue through lifecycle strategy and execution

Develop and optimize lifecycle programs including welcome, abandonment, post purchase, replenishment, cross sell, and winback journeys

Build and deploy campaigns directly within the marketing platform, ensuring quality assurance, testing, and timely execution

Lead the migration from the current email platform to Klaviyo, rebuilding flows, templates, and segmentation while maintaining performance continuity

Launch and scale the company’s SMS marketing program and integrate messaging across the broader customer lifecycle

Create and maintain a campaign calendar aligned with merchandising priorities, promotions, and marketing initiatives

Grow and optimize subscriber acquisition through onsite capture strategies, personalization, and segmentation improvements

Monitor channel performance using analytics tools to identify opportunities that improve engagement, conversion, and retention

Develop structured testing plans to continuously improve lifecycle performance and revenue contribution

Maintain list health, deliverability standards, and compliance with email and SMS consent regulations

Position Qualifications

Required:

Proven track record of driving measurable revenue growth through lifecycle or retention marketing programs

A minimum of 5 years of progressive experience in email marketing, including at least 3 years supporting direct to consumer ecommerce businesses or equivalent experience

Hands on experience managing campaigns within Klaviyo or similar lifecycle marketing platforms

Demonstrated success building or scaling SMS marketing programs

Strong analytical skills with experience using GA4 or similar analytics tools to inform decision making

Ability to balance strategic planning with hands on execution in a fast paced environment

Preferred:

Experience leading an email service provider migration or large scale marketing platform transition

Background working in high growth ecommerce or consumer focused organizations

Collaborative working style with the ability to build strong cross functional relationships

If you are excited to own a high impact marketing channel and play a meaningful role in a growing ecommerce organization, we encourage you to apply. A member of Talentfoot’s recruitment team will be in touch should your experience and qualifications align with the needs of our client.

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