Talentfoot Executive Search is partnering with a rapidly growing eCommerce company in the gifting space. We are seeking a highly analytical and creative Senior Performance Marketing Manager to own and scale the paid acquisition engine. This role will be responsible for managing a multi-million dollar media budget, optimizing performance across channels, and driving efficient, scalable growth for the business.

You’ll sit at the intersection of data, creative, and strategy—working closely with our in-house team and agency partners to continuously test, learn, and improve performance. This is a high-impact role for someone who thrives in fast-paced environments, understands the nuances of seasonal demand, and knows how to turn insights into revenue.

Responsibilities

Own Paid Media Strategy & Execution:

Manage and optimize an $8–10M annual advertising budget across platforms including Meta, Google, AppLovin, Pinterest, and Bing.

Drive Efficient Growth:

Continuously improve performance across key metrics including CAC, MER, ROAS, and LTV while scaling revenue and maintaining efficiency.

Channel Optimization:

Develop tailored strategies for each advertising channel, understanding the unique role each plays in the funnel and how they work together.

Creative Strategy & Development:

Partner closely with the creative team to concept, test, and iterate on high-performing ad creative. Guide the development of channel-specific assets that drive engagement and conversion.

Testing & Experimentation:

Build and execute a robust test-and-learn roadmap across audiences, creatives, offers, and landing pages to unlock incremental growth.

Seasonal Planning & Execution:

Lead performance marketing strategy around key seasonal moments, ensuring campaigns are optimized for peak demand periods.

Data Analysis & Reporting:

Analyze performance daily, weekly, and monthly to identify trends, uncover opportunities, and make data-driven decisions. Clearly communicate insights and recommendations to stakeholders.

Subscription & LTV Optimization:

Understand and optimize subscription and retention metrics, working to improve customer lifetime value and long-term profitability.

Cross-Functional Collaboration:

Work closely with eCommerce, creative, analytics, and development teams to align on goals, share insights, and execute growth initiatives.

Agency & Partner Management:

Collaborate with external partners as needed to support execution, strategy, and scaling efforts

Qualifications

• 5+ years of experience in performance marketing, ideally within a DTC or eCommerce brand
• Proven experience managing and scaling multi-million dollar paid media budgets
• Deep expertise across platforms including Meta, Google, and other paid acquisition channels
• Strong understanding of creative strategy and its impact on performance
• Experience working in highly seasonal businesses is a plus
• Data-driven mindset with the ability to translate insights into actionable strategies
• Strong understanding of subscription economics and LTV optimization
• Highly collaborative, with experience working cross-functionally with creative, analytics, and product teams
• Comfortable operating in a fast-paced, high-growth environment with a bias for action