Our client is a purpose driven leader in the early childhood education space, dedicated to helping children and families build a brighter future through high quality learning experiences. With hundreds of locations nationwide and a strong reputation for excellence, the organization has built a culture centered around collaboration, belonging, innovation, and long term growth. Backed by a stable and evolving leadership team, the company is investing heavily in marketing transformation, franchise growth, and operational excellence to support continued expansion across the country. As the organization enters its next phase of growth, they are seeking a Senior Manager, Field Marketing to help strengthen franchise performance and drive impactful local marketing strategies across a regional portfolio.

Position Overview

This is an exciting opportunity for a strategic and relationship driven marketing leader to make a measurable impact within a fast growing, nationally recognized franchise organization. The Senior Manager, Field Marketing will serve as a trusted advisor to franchise owners, helping them maximize local marketing investments, improve enrollment performance, and strengthen brand presence within their communities. This role offers a unique blend of strategy, coaching, analytics, and field partnership, giving the right candidate the opportunity to influence business outcomes across a large multi unit portfolio. With high visibility across marketing, operations, and executive leadership, this position is ideal for someone who thrives in a consultative environment and enjoys balancing big picture strategy with hands on problem solving.

Position Responsibilities

• Serve as the senior marketing advisor for a regional portfolio of franchise locations, providing strategic guidance on local marketing plans, investment allocation, and performance optimization

• Consult franchise owners on digital marketing, paid media, grassroots outreach, referral generation, social media, and community engagement strategies that drive enrollment growth

• Review and provide feedback on annual local marketing plans, ensuring alignment with brand standards, business objectives, and market opportunities

• Monitor marketing performance and key metrics across the region, identifying opportunities for optimization and proactive intervention where needed

• Partner closely with internal paid media, brand, analytics, and operations teams to ensure campaigns and local initiatives are aligned and effectively executed

• Develop and deliver training resources, playbooks, and educational materials that help franchise owners improve marketing effectiveness and local execution

• Support new school openings, pilot initiatives, and strategic marketing projects designed to improve systemwide performance and consistency

• Build strong relationships with franchise owners and operators, serving as a trusted resource and escalation point for marketing related challenges and opportunities

• Ensure local marketing activity aligns with brand standards, approved guidelines, and franchise agreement requirements while balancing local market relevance

• Share market insights, successful campaigns, and best practices across the broader marketing organization to support continuous improvement and innovation

Position Qualifications

Required:

• Proven track record of driving measurable business growth through local marketing, franchise marketing, or multi location marketing strategies

• A minimum of 10 years of progressive experience in field marketing, franchise marketing, local marketing, or multi unit consumer brand environments

• Deep expertise advising franchise owners, operators, or business stakeholders on marketing strategy, customer acquisition, and performance optimization

• Strong knowledge of digital marketing channels including paid search, paid social, local SEO, Google Business Profile, email marketing, and community based marketing initiatives

• Experience analyzing marketing performance data and translating insights into actionable recommendations and business outcomes

• Demonstrated success managing complex stakeholder relationships and influencing without direct authority

• Strong organizational and communication skills with the ability to manage multiple priorities in a fast paced environment

Preferred:

• Experience supporting franchise systems, multi location consumer brands, retail, service, hospitality, or education related organizations

• Experience leading teams, mentoring marketing professionals, or driving cross functional initiatives

• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree preferred

This is a remote role with 30% estimated travel, and we are currently searching for candidates located in the Colorado/Minnesota/Ohio region and Texas.

If you are excited about helping franchise owners grow their businesses while contributing to a mission driven organization focused on children and families, we would love to hear from you. Apply today and a member of Talentfoot’s recruitment team will be in touch should your background align with our client’s needs.