Regional Go-To-Market Manager
New York City | Hybrid
About Our Client
Our client is reshaping the future of digital advertising with a proprietary approach to audience targeting that prioritizes precision, performance, and consumer privacy — without relying on third-party cookies or personal identifiers. Founded in 2014, this global adtech innovator now operates across 18 countries with a team of over 500 people, and has earned consistent recognition for both its technology and its culture — including honors at the MarTech Breakthrough Awards for best privacy solution and recognition at the UK Company Culture Awards for ESG leadership. Guided by core values of Integrity, Creativity, Execution, and Grit, the company has built an inclusive, high-performance environment where diverse perspectives are celebrated and every team member is encouraged to bring their most authentic self to work. As the company accelerates its expansion across the Americas and scales into high-growth channels including CTV and Retail Media, they are seeking a Regional Go-To-Market Manager to serve as the strategic engine connecting global vision to regional commercial impact.
Position Overview
This role sits at the nerve center of the business — where global strategy meets boots-on-the-ground execution across one of the company’s most important and fastest-growing markets. As the Regional Go-To-Market Manager for the Americas, you will serve as the critical link between the global GTM organization and regional sales leadership, translating high-level strategy into actionable playbooks, sharp positioning, and enabled sales teams who are equipped to win. This is not a marketing or events role — it is a commercially-minded, strategy-first position with direct influence on pipeline growth, sales effectiveness, and regional revenue outcomes. Three things make this role particularly compelling for the right candidate: the scope of impact (you will shape how an entire region goes to market), the visibility (you will partner directly with Managing Directors and senior sales leaders across the Americas), and the timing (the company is actively scaling into CTV, Retail Media, and audience-based solutions, giving you the chance to build and own GTM motions from the ground up). For someone who thrives at the intersection of strategy and execution, this is a rare opportunity to leave a mark.
Position Responsibilities
Regional GTM Strategy & Execution
• Adapt and operationalize the company’s global go-to-market strategy for the Americas, tailoring messaging, solution packaging, and positioning to match regional market dynamics across key verticals including CPG, Automotive, and Retail.
• Identify and act on regional growth opportunities — working closely with sales leadership to build pipeline, contribute to strategic pitches, and unlock new business across agencies and brands.
• Serve as the strategic link between Global GTM and regional teams, ensuring commercial priorities are clearly communicated, embraced, and executed on the ground.
Sales Enablement & Training
• Develop and deliver enablement initiatives that ensure sales teams know what solutions to sell, how to position them effectively, and why the company stands out in a competitive market.
• Lead regional training, certification programs, and ongoing support for priority offerings including CTV, Retail Media, and persona-based audience solutions.
• Build and maintain sales enablement assets — including playbooks, battle cards, pitch decks, and competitive materials — that equip teams to engage clients with confidence.
Market Intelligence & Customer Insight
• Track competitor activity, platform developments, and emerging industry trends; translate field intelligence into clear, actionable recommendations for both regional and global stakeholders.
• Gather structured feedback from clients, agencies, and sales teams to inform Global GTM strategy and influence product roadmap decisions, ensuring solutions remain aligned with evolving market needs.
• Leverage AI tools and data-driven methodologies to accelerate research, competitive analysis, and content development across GTM initiatives.
Position Qualifications
Required
• Demonstrated track record of driving commercial impact through GTM strategy, sales enablement, or product marketing — with measurable outcomes tied to revenue or pipeline growth.
• 2–5 years of experience in a GTM, product marketing, or sales strategy role within adtech — programmatic, AdTech platforms, or Retail Media experience is non-negotiable; candidates without it will not be considered.
• Direct experience launching or scaling a product or solution to a sales organization, with the ability to translate complex offerings into clear, compelling narratives.
• Commercially-minded collaborator who is comfortable contributing to go-to-market strategies and partnering cross-functionally with sales, product, marketing, and operations teams.
• Data-informed communicator who can use performance metrics and market insights to tell a clear story that resonates with both clients and internal stakeholders.
Preferred
• Experience operating within a global organization and navigating the interplay between centralized strategy and regional execution.
• Familiarity with CTV, Retail Media, or audience-based advertising solutions and their respective sales motions.
• Fluency with AI tools (such as Claude, ChatGPT, or Gemini) as part of day-to-day workflow for research, enablement content, and competitive analysis.
• Collaborative, growth-oriented mindset with a genuine passion for being at the forefront of adtech innovation.
Ready to Make an Impact?
If you’re ready to own a region, shape how a world-class adtech company goes to market across the Americas, and take your career to the next level, we’d love to hear from you. Apply now and a member of Talentfoot’s recruitment team will be in touch should your track record of success, experience, skills, and qualifications match our client’s requirements.
About Talentfoot Executive Search
Talentfoot Executive Search specializes in future proofing organizations by securing forward-thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation and profitability. Since 2010, we’ve partnered with more than 2,500 companies and lead the industry with a 98% client success rate. Learn more at Talentfoot.com