Our client is a market-leading apparel brand known for delivering high-quality products and a compelling customer experience across multiple channels. The organization has built a strong reputation through a blend of storytelling, creativity, and performance-driven marketing, supported by a collaborative culture and a strong commitment to brand excellence. As the business continues to evolve and scale its creative capabilities, they are seeking a Senior Copywriter to help shape and elevate the brand voice across all customer touchpoints.
This is a high-impact creative role responsible for defining and executing written content across all media platforms, ensuring a consistent and compelling brand voice. The Senior Copywriter will play a key role in shaping how the brand communicates across catalog, digital, social, video, SEO, and product storytelling. This role blends hands-on copy development with strategic content leadership, offering the opportunity to influence brand standards, mentor emerging talent, and drive continuous improvement in messaging effectiveness. It is an opportunity for a seasoned storyteller to make a measurable impact on both brand perception and customer engagement within a fast-paced, multi-channel retail environment.
Position Responsibilities
· Lead the creation and execution of copy across all channels including catalog, print, digital campaigns, social media, email, video scripts, SEO content, and product descriptions
· Develop and maintain a consistent brand voice across all customer touchpoints while ensuring alignment with marketing and brand strategy
· Write, edit, and refine high-impact messaging including headlines, product copy, calls to action, and storytelling content that drives engagement and conversion
· Build strategic creative briefs that guide content development across campaigns and initiatives
· Oversee editing, proofreading, and fact-checking to ensure accuracy, consistency, and adherence to AP and brand style guidelines
· Manage and collaborate with internal partners and external creative resources to execute high-quality copy deliverables
· Direct and shape messaging for video content across both social and high-production environments
· Mentor and provide feedback to junior copywriting talent, supporting their growth and development
· Continuously refine copy standards, tone of voice, and style guides to improve clarity and effectiveness
· Apply a test-and-learn approach to optimize messaging performance across channels
· Identify opportunities to improve copy processes, workflows, and creative effectiveness
· Translate product features and benefits into compelling, customer-focused messaging
· Adapt quickly to shifting priorities, deadlines, and creative direction in a fast-paced environment
· Ensure all copy is delivered on time, on brand, and aligned with business objectives
Position Qualifications
Required:
· 10+ years of progressive copywriting or editorial experience in an agency or in-house creative environment
· Proven ability to lead copy development across multi-channel marketing, including catalog and digital platforms
· Strong portfolio demonstrating expertise in brand storytelling, product copy, and performance-driven messaging
· Expert-level knowledge of grammar, AP style, and editorial standards
· Experience collaborating with designers, marketers, and cross-functional teams in a fast-paced environment
· Demonstrated ability to manage multiple high-priority projects simultaneously while maintaining quality and deadlines
· Experience mentoring or guiding junior creative talent
· Strong conceptual thinking paired with exceptional executional writing skills
Preferred:
· Experience in apparel, fashion, or consumer retail environments
· Strong understanding of SEO, digital marketing, and performance content strategy
· Experience working within structured brand guidelines and evolving style systems
· Familiarity with creative workflows and tools used in content production environments
· Highly organized with strong operational discipline and attention to detail
· Comfortable balancing creative innovation with data-informed decision-making
If you are a highly skilled storyteller who thrives in a fast-moving creative environment and is passionate about shaping impactful brand voice across multiple channels, we would welcome the opportunity to connect. Apply now, and a member of the Talentfoot team will be in touch if your experience aligns with our client’s needs.
Talentfoot Executive Search specializes in future-proofing organizations by securing forward-thinking leaders across sales, marketing, ecommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation, and profitability. Since 2010, we have partnered with more than 2,500 companies and lead the industry with a 98 percent client success rate. Learn more at Talentfoot.com