Our client is redefining what it means to deliver a flawless corporate event experience, combining precision planning, cutting-edge production, and creative storytelling across in-person, hybrid, and virtual formats. With more than two decades in the industry, they have built an exceptional, award-winning reputation for customer experience. Guided by core values of commitment, kindness, and humility, the company fosters a deeply inclusive culture where 96% of employees agree leadership has taken real action to create an equitable environment. As the organization expands its reach globally and continues to win Fortune 500 clients across industries, they are looking for a Director of Demand Generation to fuel their next chapter of growth.
Position Overview
This is a rare builder opportunity for a demand generation leader who wants full ownership of pipeline from first touch to sales handoff. You will set the strategy, run the channels, and build the intelligent, agentic workflows that drive compounding pipeline growth over time, with direct visibility to the VP of Marketing and senior leadership. Whether you are optimizing paid media on Google and LinkedIn, driving organic search and LLM rankings, your impact will be measurable and significant. For the right marketer, this role offers the autonomy of a startup environment backed by a 23-year company with a strong brand, loyal clients, and the infrastructure to scale, with a clear path to evolve into a senior marketing leadership position as the function grows. This role can be remote.
Position Responsibilities
• Build and execute the demand generation roadmap, aligned to revenue targets and sales priorities, with full accountability for qualified pipeline from first touch to sales handoff.
• Own SEO strategy and execution, including keyword targeting, on-page optimization, content signals, and technical SEO in partnership with the web team.
• Manage paid media programs across Google Ads and LinkedIn, including campaign structure, targeting, creative testing, and budget allocation with a bias toward conversion.
• Develop and expand the company’s visibility in AI-powered search environments, including ChatGPT, Perplexity, and Google AI Overviews, through Generative Engine Optimization (GEO) strategies.
• Build and iterate on agentic workflows that automate repeatable marketing functions, from lead scoring to outreach sequencing, creating a demand gen function that compounds over time.
• Own and report on key demand gen KPIs, including CPL, MQL volume and quality, MQL-to-SQL conversion, pipeline contribution, and CAC, with regular visibility to leadership.
• Partner closely with the Sales team on lead handoff, pipeline review cadences, and feedback loops to ensure alignment on quality and conversion.
• Run A/B tests and channel comparisons to continuously improve performance, and ensure all outbound programs comply with CAN-SPAM, GDPR, and CCPA.
Position Qualifications
Required
• A clear track record of digital lead growth tied to measurable revenue outcomes, with the ability to point to specific channels built or optimized and the pipeline they produced.
• A minimum of 6 years of progressive experience in demand generation, growth marketing, or a related discipline, with direct ownership of pipeline metrics.
• Proven, hands-on SEO expertise, including demonstrated results in keyword ranking, technical SEO, and content-driven organic growth.
• Hands-on experience building agentic workflows or AI automation tools in a real marketing context, not theoretical familiarity.
• Experience managing paid media campaigns on Google Ads and LinkedIn, with strong data fluency and the ability to run independent analysis and present pipeline results to leadership.
Preferred
• Experience with marketing automation or CRM platforms such as HubSpot, Marketo, or ActiveCampaign.
• Familiarity with B2B event services, professional services, or a similarly relationship-driven industry.
• A collaborative, low-ego mindset with a bias for action and a genuine partnership approach to working with sales.
About Talentfoot Executive Search
Talentfoot Executive Search specializes in future proofing organizations by securing forward-thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation and profitability. Since 2010, we’ve partnered with more than 2,500 companies and lead the industry with a 98% client success rate. Learn more at Talentfoot.com