Director of LTV and Lifecycle Marketing

We are seeking a Director of LTV & Lifecycle Marketing to lead the design and evolution of the company’s lifecycle engagement and customer monetization strategy. This role is responsible for materially increasing customer lifetime value by designing scalable, trust-based engagement systems. While email and SMS will be the primary channels, the broader mandate is to design a continuous, always-on support experience that feels personal, trustworthy, and genuinely helpful at scale. The role will sit at the intersection of growth, behavioral psychology, customer experience, and healthcare-adjacent engagement, balancing emotional timing, clinical sensitivity, and commercial performance throughout the customer lifecycle.

Responsibilities

● Own and materially increase customer lifetime value across the full customer lifecycle, from initial lead through long-term engagement and monetization

● Design and optimize lifecycle journeys across pregnancy, postpartum, and early parenthood, ensuring experiences are timely, supportive, clinically sensitive, and commercially effective

● Develop scalable lifecycle frameworks that balance emotional trust, behavioral psychology, and measurable business performance

● Establish customer journey frameworks that ensure communications feel coordinated, trustworthy, and contextually relevant

● Develop testing frameworks focused on improving customer engagement, retention, attendance, monetization, and lifetime value

● Collaborate with creative, content, and clinical teams to ensure lifecycle communications maintain a consistent and trusted brand experience

● Help lead the evaluation, selection, and migration of the company’s CRM and lifecycle marketing platform infrastructure

● Establish lifecycle reporting frameworks tied to LTV, retention, engagement, attendance, monetization, and customer progression across the funnel

Qualifications

● 10+ years of experience in lifecycle marketing, CRM, retention marketing, growth marketing, customer engagement, or related disciplines

● Proven experience materially improving customer lifetime value, retention, engagement, or monetization within complex customer journeys

● Strong understanding of behavioral marketing, lifecycle strategy, segmentation, personalization, and customer journey design

● Experience designing sophisticated email and SMS lifecycle programs within scalable customer engagement environments

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