Brand Director
Remote, United States | Full Time, W2 | Reports to VP of Marketing and eCommerce
Our client is a premium direct to consumer wellness brand helping people take greater control of their health through science backed, clean, and highly effective products. The company is building more than a supplement business. It is creating a trusted wellness brand grounded in education, transparency, and lasting customer relationships. With 350 percent year over year growth and a culture of ownership, direct feedback, collaboration, and continuous improvement, the organization is entering an important stage of expansion and is seeking a Brand Director to help translate its established strategy into a scalable brand operating system.
Position Overview
This is a high visibility opportunity for a hands on brand operator to build and lead the systems that connect strategy, storytelling, and commercial performance. The Brand Director will create the frameworks, operating rhythms, and 12 month roadmap that bring an established positioning and messaging architecture to life across every customer touchpoint. Working closely with Growth, Creative, Acquisition, Product, Lifecycle, and Customer Experience, this leader will strengthen conversion, retention, loyalty, and customer trust while building the foundation for a future brand team. The role offers meaningful ownership, direct access to executive leadership, and the chance to shape enterprise value inside a rapidly scaling business.
Position Responsibilities
Build, maintain, and execute a 12 month brand roadmap aligned with the company’s established positioning, differentiation, and messaging architecture.
Translate brand strategy into scalable operating frameworks, creative guardrails, implementation plans, editorial principles, and cross functional planning rhythms.
Steward and continuously refine the brand voice, messaging hierarchy, trust systems, and positioning across paid, owned, organic, and retention channels.
Serve as the central brand partner across Product, Growth, Creative, Copy, Acquisition, Lifecycle, Customer Experience, founder communications, and executive leadership.
Own ongoing customer and competitive intelligence through interviews, reviews, surveys, support conversations, community feedback, market sentiment, and category tracking.
Convert customer insights and ideal customer profiles into clear recommendations that improve product positioning, close trust gaps, and strengthen customer confidence.
Partner with Growth, Creative, and Acquisition to develop compliant, high converting narratives that support conversion rate, average order value, lifetime value, subscription retention, and brand equity.
Guide storytelling for hero products, bundles, new product launches, subscription tiers, landing pages, product detail pages, advertising, email, text messaging, advertorials, social media, and educational funnels.
Build authority and credibility frameworks using expert voices, scientific education, proof points, customer reassurance, and partnerships with relevant opinion leaders.
Establish measures of brand health and connect creative and storytelling decisions to commercial performance, branded search growth, share of voice, brand lift, and long term customer loyalty.
Position Qualifications
Required
A strong track record of operationalizing brand strategy and building systems that improve customer trust, conversion, retention, and long term brand value.
A minimum of 7 years of progressive brand leadership experience within direct to consumer eCommerce, including cross functional leadership, agency direction, project leadership, or team mentorship.
Deep experience in consumables, wellness, food and beverage, beauty, supplements, or another subscription focused consumer category.
Demonstrated ability to build practical frameworks, roadmaps, and operating rhythms within a fast growing or early stage environment.
Proven success influencing Growth, Acquisition, Performance Marketing, Creative, and other partners without relying on formal authority.
Strong analytical fluency and the ability to connect brand and creative work to conversion rate, lifetime value, retention, share of voice, branded search growth, and brand lift.
Practical experience building credibility and authority systems that increase customer confidence and support conversion.
Alignment with United States working hours, a reliable remote work environment, and flexibility for limited travel as needed.
Preferred
Experience shaping customer education and compliant messaging in a science led, health, wellness, or regulated consumer category.
Readiness to build and eventually lead a formal brand team as the organization continues to scale.
Offer Details
Annual base salary of $120,000 to $145,000, based on experience and location.
Medical, dental, and vision benefits.
Ten annual paid United States observed holidays.
401(k) plan with a competitive company match.
Exclusive employee product discounts.
If you are ready to build a brand operating function that turns strong strategy into measurable growth and lasting customer trust, we would welcome your application. A member of Talentfoot’s recruitment team will be in touch if your track record, experience, skills, and qualifications align with our client’s requirements.
Talentfoot Overview
Talentfoot Executive Search specializes in future proofing organizations by securing forward thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation, and profitability. Since 2010, we have partnered with more than 2,500 companies and lead the industry with a 98 percent client success rate. Learn more at Talentfoot.com.
Talentfoot Executive Search