Our client is a fast growing AI platform serving large organizations, known internally for an elite, product obsessed culture that pushes every function to operate at the highest level of craft. With a growing inside sales team and strong outbound momentum already in motion, the company is now ready to invest seriously in the marketing engine that will fuel its next phase of growth. As they shift focus toward building a stronger inbound pipeline and establishing a real brand presence across digital channels, they are looking for a Director of Marketing to build that function from the ground up.
Position Overview
This is a true builder role for a marketing leader who wants to establish a function from scratch and see their fingerprints on every part of it. As the sole marketer in the organization, you will own the full strategy, from events and account based marketing to digital and paid media, working closely with sales leadership, the founders, and product to ensure marketing is deeply connected to how the business actually wins. You will be accountable for delivering qualified pipeline to a scaling inside sales team, giving your work immediate, visible impact on revenue. As the company grows, this role has the potential to evolve into building and leading a full marketing team, making this a rare opportunity to shape both a function and an organization at a foundational stage.
Position Responsibilities
Develop and execute a marketing strategy focused on shifting the pipeline mix toward higher quality inbound leads, while continuing to support outbound efforts
Deliver qualified pipeline to a growing inside sales team, with clear metrics tied to pipeline quality and conversion
Build and lead a modern events strategy, including trade shows, industry conferences, and networking opportunities where target customers are present
Establish and manage digital marketing and paid media efforts, an area currently untapped within the organization
Launch and manage a social media presence and content strategy, including organic content and channel specific expertise such as SEO and GEO
Apply best practices in account based marketing to target and engage key accounts
Partner closely with sales leadership, founders, and the product team to ensure marketing strategy reflects a deep understanding of customers and competitive positioning
Define and track metrics that meaningfully reflect marketing’s contribution to pipeline and business outcomes
Continuously refine strategy based on a clear, well reasoned theory of what drives results in this market
Position Qualifications
Required
A demonstrated, deeply articulated track record of understanding a customer base and market, including how positioning and channel strategy were developed and refined over time
3+ years of progressive marketing experience, with exposure to events, outbound marketing, and account based marketing, or a combination of education and experience providing equivalent knowledge
Demonstrated mastery of at least one relevant marketing channel, such as SEO, GEO, paid social, or events, with a clear track record of results in that channel
A clear point of view on marketing strategy grounded in direct knowledge of customer behavior, rather than a reliance on testing as a substitute for insight
High energy and a strong personal identity tied to excellence in their craft
Ability to work fully in office in Austin, Texas, five days a week
Preferred
Experience marketing to similar industries or customer types
Experience building a marketing function from an early stage
Comfort working in a fast paced, founder led environment with high standards for process and quality
If you are ready to build a marketing function from the ground up and help shape the future of a fast growing, product driven company, we would love to hear from you. Apply now and a member of Talentfoot’s recruitment team will be in touch should your background, experience, and skills match our client’s requirements.