Our client is an established leader in agricultural plant propagation, supplying high quality plant stock to growers across North America. Known for its industry expertise, strong customer relationships, and commitment to quality, the organization plays an important role in supporting commercial agricultural production. As the business continues to evolve, they are seeking a Sales Director to strengthen commercial strategy, develop customer relationships, and drive sustainable revenue growth.
Position Overview
This is an opportunity to lead the commercial function within an established agricultural business. Reporting to the Chief Administration Officer, the Sales Director will oversee a team of six or more employees while driving sales strategy, key account management, business development, and market expansion across North America. Working closely with executive leadership, this individual will help shape commercial priorities, strengthen sales processes, and align customer growth opportunities with operational capabilities.
Position Responsibilities
- Develop and execute commercial sales strategies to drive revenue growth, customer retention, and market expansion
- Lead and develop the commercial team, establishing clear performance expectations and a culture of accountability
- Oversee strategic account relationships, partnering with executive leadership to strengthen customer engagement and identify growth opportunities
- Drive new business development through pipeline management, market analysis, and targeted customer acquisition strategies
- Establish sales performance metrics, forecasting processes, and account planning initiatives to improve commercial visibility and execution
- Collaborate with Production, Operations, Agronomy, Marketing, and Finance to align sales activities with inventory, seasonal demand, and customer requirements
- Support pricing strategy, market positioning, and commercial planning in partnership with executive leadership
- Improve sales processes, CRM utilization, and reporting practices to strengthen efficiency and customer engagement
- Represent the organization at industry events, trade shows, and customer meetings to build relationships and identify emerging opportunities
Position Qualifications
Required:
- Proven track record of driving revenue growth, expanding customer relationships, and leading successful commercial sales initiatives
- Seven to ten or more years of progressive experience in sales leadership, commercial management, or strategic account management
- Strong understanding of agricultural markets, customer production cycles, and relationship driven business development
- Experience leading sales teams, managing strategic accounts, and developing commercial growth strategies
- Strong financial and analytical capabilities, including forecasting, pipeline management, and commercial performance reporting
- Excellent communication, negotiation, and relationship management skills with the ability to engage customers and executive stakeholders
Preferred:
- Experience within plant propagation, horticulture, agribusiness, or related agricultural industries
- Familiarity with CRM, ERP, and commercial reporting systems
If you are an experienced commercial leader passionate about agriculture, customer relationships, and building high performing teams, we encourage you to apply. A member of Talentfoot’s recruitment team will be in touch should your experience align with our client’s requirements.
Talentfoot Executive Search specializes in future proofing organizations by securing forward thinking leaders across sales, marketing, ecommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation and profitability. Since 2010, we have partnered with more than 2500 companies and lead the industry with a 98 percent client success rate. Learn more at Talentfoot.com.