Performance Marketing Manager

Company Overview

We are working with a B2B SaaS client that serves their clients across a wide range of industries and builds its product around practical, measurable results and a commitment to continuous improvement. As it invests in its own growth, the company is looking for a Performance Marketing Manager to build and scale the marketing engine that brings its platform to more agencies and marketers.

Position Overview

This is a rare opportunity to own growth marketing for a B2B SaaS platform built for marketers, with direct accountability for results across the entire funnel. You will run paid acquisition, landing pages, CRM and lifecycle programs, the email newsletter, content, and performance reporting, which gives you hands-on ownership of every stage from first click to conversion. You will represent the company on video and through its content, and your reporting and recommendations will shape how the business invests in growth. For a marketer who wants to be measured on ROI and acquisition efficiency, this role offers the scope, visibility, and impact to build a strong full-funnel track record in B2B SaaS. This role can be remote, but ideally someone in the Midwest, as there is quarterly travel throughout the Midwest.

Position Responsibilities

  • Plan, launch, and optimize paid acquisition campaigns across search, social, display, and retargeting, with a consistent focus on return on investment and customer acquisition cost efficiency.
  • Design, build, and A/B test landing pages within the existing brand and design system to turn campaign traffic into qualified leads.
  • Build and maintain CRM workflows in a platform such as HubSpot or Salesforce for lead nurture, onboarding, and re-engagement, including list segmentation and marketing automation that move prospects through the funnel.
  • Own the email newsletter cadence, balancing valuable content with occasional product-led promotions to keep subscribers engaged while supporting business goals.
  • Write and publish blog posts and social content, and create supporting visuals and short-form video that strengthen the brand and support demand generation.
  • Represent the company on video as a credible, visible voice for the brand across content channels.
  • Build and maintain marketing and SaaS performance reports covering funnel metrics, channel ROI, and campaign performance, and translate the data into clear, actionable recommendations.
  • Actively use and evaluate AI tools to speed up content production, campaign optimization, and reporting, and stay current on new capabilities as they emerge.

Position Qualifications

Required:

  • A proven track record of running paid media campaigns on platforms such as Google Ads, Meta, and LinkedIn with measurable results.
  • 3 to 5 years of marketing experience in a SaaS environment, ideally B2B.
  • Working knowledge of HubSpot or a similar marketing automation platform, including building workflows, along with comfort building landing pages.
  • Strong, creative writing skills for blog, email, and social content, plus basic video editing skills for social and ads and design sensibility in tools such as Canva, Figma, or Adobe Suite.
  • An analytical mindset with comfort pulling and interpreting marketing data, along with curiosity and fluency with AI tools.
  • A self-starter who can manage multiple channels and priorities independently.

Preferred:

  • Experience marketing to agencies or audiences close to agencies, ideally at a lead generation, martech, or sales intelligence company.
  • SEO and AEO knowledge, plus experience growing a brand in B2B SaaS.

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Call to Action

If you’re ready to own growth marketing from end to end for a B2B SaaS platform, we’d love to hear from you. Apply now and a member of Talentfoot’s recruitment team will be in touch should your track record of success, experience, skills and qualifications match our client’s requirements.

Talentfoot Overview

Talentfoot Executive Search specializes in future proofing organizations by securing forward-thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation, and profitability. Since 2010, we’ve partnered with more than 2,500 companies and lead the industry with a 98% client success rate. Learn more at Talentfoot.com

Frequently Asked Questions

Our recruiters are notified of your application and will review your qualifications against our client’s specific hiring requirements. If your skills and experience closely match what our client is looking for, a recruiter will reach out via email or LinkedIn to schedule a call.

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Timelines vary depending on where each search stands and how closely your background aligns with what our client is looking for. If your qualifications are a strong match, a recruiter will be in touch. If you don’t hear from us, we encourage you to continue checking the job board for new opportunities.

No. Talentfoot recruits on behalf of our clients, not on behalf of candidates. Our recruiters are focused on filling specific open roles, and we don’t offer job search coaching, resume reviews, or placement services. The best thing you can do is apply to a role that fits your background and let the process work from there.

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