SEO Executive Search
SEO Skills
Identify and hire SEO talent with the technical skills necessary to do the job. This includes things like knowing how to do keyword research, optimizing website content, and using site maps and redirects. In addition to being knowledgeable about the technical side of search engine optimization, the right SEO talent has a strong understanding of how to create relevant and engaging content, and building authority. These SEO skills include link building and creating content that will earn media coverage and backlinks from high-authority websites.
Tech Stack
The right SEO talent has experience using different tech tools to achieve results. Your SEO professional should have experience using tools like SEMRush, AHrefs, Moz, Conductor, BrightEdge, Deep Crawl, Search Metrics, Google Suite, IBM Watson Search, Site Bulb, and Botify. An experienced SEO professional will integrate site maps, UTM, content optimization, redirects, spider control through robots.txt., and tagging (e.g., Canonical, hreflang, structured markup), into their strategy.
SEO Director
Search Engine Optimization is a core building block in your digital marketing strategy, and your business needs a strong leader to stand at the helm. The Director of SEO is responsible for the implementation of SEO solutions across an organization. They develop and lead the SEO content strategy and roadmap. This is a critical role within an organization and is directly tied to a company’s objectives. This leader collaborates across an organization to achieve the desired results.
SEO Manager
Your SEO manager will be responsible for building, implementing, and executing the SEO strategy. A proven SEO manager should be data-driven and willing to take on the challenge of algorithms, while helping coordinate all search engine marketing programs for your clients.
SEO Strategist
This next tier of SEO professional is a Strategist. This position centers on execution. An SEO Strategist is responsible for tactical work like keyword research, on-page SEO, and data analysis. Critical thinking is an important soft skill for the Strategist. They can add value to an organization by using web traffic data to make SEO recommendations.