THE GEnerative engine optimization (GEO) HIRING PLAYBOOK
Nail Your Next GEO Hire.
This Guide Shows you How.
This guide shows you how to identify GEO-ready marketing leaders: the six core competencies they must have, the interview questions to reveal them, and the tools boards and executives need to future-proof growth in the age of AI-powered search.
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From SEO to GEO: How to Hire the Next Generation of Marketing Leaders
Download our expert-built guide to identify GEO-ready marketing leaders, ask the right interview questions, and confidently hire executives who can future-proof growth in the age of AI-powered search.
Why We Wrote this Guide
With a 98% placement success rate and time-to-hire 3x faster than industry averages, Talentfoot has helped over 2,500 companies, from startups to Fortune 50s, hire forward-thinking leaders who fuel growth. We created this guide to share what we’ve learned so your next marketing hire isn’t a risk but a GEO-ready catalyst for the future.
Who This Guide is For
This guide is for Boards, CEOs, HR leaders and senior Marketing executives. Whether you are hiring your next CMO, adding to your leadership bench, or evaluating if your current team is prepared for GEO, it will help you identify future-ready leaders who can drive growth in the age of AI-powered search.
What You'll learn
How to spot GEO-ready leaders
How to ask the right interview questions
How to future-proof your executive team
Why Talentfoot
is the choice for SMB’s,
Mid-Market and Enterprise.
98%
fill rate
5
week time-to-hire.
2,500+
happy clients
NEED HELP HIRING INSTEAD?
Hire a Marketer who drives lasting results.
Leveraging our deep industry knowledge, extensive network, and a structured and meticulous search methodology, we deliver “a new breed” of marketer. These rare candidates possess the technological skillsets that future-proof our clients and enable them to outcompete their peers.
Hire Right with Talentfoot's Search Partners
When you need game-changing talent, experience matters. Our search partners average 15+ years recruiting, bringing deep expertise to every recruiting partnership. That's why 2500+ companies trust us to get the job done.
Skylar
Executive Senior Partner
15+ years exp.
Role specialities: CRO, VP Sales & Marketing, Senior Sales Manager, Account Executives
Rich
Executive Senior Partner
15+ years exp.
Industry specialities: eCommerce, Marketing Services, AdTech, MarTech
Tim
VP of Client Engagement
20+ years exp.
Industry specialities: AI, Data Analytics, SaaS, IT Services
Leslie
Executive Senior Partner
25+ years exp.
Role specialities: CEO, COO, CMO, CRO, CIO
Jaime
Accounting & Finance Practice Lead
20+ years exp.
Role specialities: CFO, CAO FP&A, Controller, Tax
Amanda
Executive Senior Partner
15+ years exp.
Industry specialities: Professional Services, Marketing, Advertising, eCommerce
Your team listened very carefully to our brief, and provided us only with candidates who are highly qualified and highly motivated. You didn’t just throw a bunch of names in our face and make us do the work. We were very satisfied with the candidates we interviewed and ultimately thrilled with the one we have hired.
Your team really listened to our needs and probed when things weren’t clear or consistent. You also suggested changes to our process which ended up working better for us.
Talentfoot has a deep understanding of the marketing needs of today's business environment, identify great candidates, assess their capabilities and follow-up to finalize the search.
Your team was awesome. You thoroughly understood the role and the company he presented me to. You were always available and quick to find answers for me. It’s not easy to come by great executive recruiters and you are definitely one of the best!
Talentfoot and Patrick spent the time to learn about our organization, our wants, our needs, and our weaknesses, helped shape the search criteria, and gave real feedback on the candidates you produced. Other firms should be embarrassed. They are poseurs compared to our experience with Talentfoot.
We were very pleased with Talentfoot’s work on the search, with many extremely high-caliber candidates to evaluate and work through throughout the process. The team did a great job of telling our story to build and maintain candidate interest and moved the process forward efficiently. We are thrilled to have our first choice candidate come on board.
Executive Search That Delivers
HOGAN Assessments
Scientifically-backed evaluations to ensure candidates have the DNA and personality traits to fit into your culture.
Passive Talent Access
Tap into our exclusive network of top-performing accounting professionals who aren’t actively searching for jobs.
Performance-Based Fee
Designed to fit your company’s size, stage, and specific recruitment requirements.
Competitive Insights
Unlock competitor compensation models, hiring trends, growth goals, corporate culture, and more.
Multi-Step Vetting
Rigorous vetting process to secure only the most qualified candidates.
Comprehensive Onboarding Support
Structured guidance to integrate talent and increase speed-to-performance.
Search Consultation and Strategy
We take a deep dive into the role to understand what’s required to achieve success in, then we build a comprehensive position profile and targeted search strategy around that.
Customized Recruitment Plan
Talentfoot develops a tailored strategy based on your company size, growth goals, industry, and ideal candidate profile.
Plan Execution
Through targeted headhunting, we curate elite candidate pools, vetted by science-based assessments and behavioral interviews, ensuring we deliver only top-tier talent for you.
Placement
We make hiring the talent you want easier with complimentary compensation planning, offer negotiation, and onboarding support.
Post-Hire Engagement And Support
Industry leading guarantee period, onboarding consultation and support, and accounting and finance team growth and performance strategy development.
Your next game-changing hire is closer and faster than you think – guaranteed.
Whether you’re a growth-focused start-up, scale-up, mid-market, or investor backed company, you’ll benefit from Talentfoot’s unmatched accounting executive recruiting success. With a 98% fill rate, we radically outperform traditional recruiters and staffing firms – and do it all in under 5 weeks.
JOIN THE BEST
Over 750 Directors, VPs, and
C-Suite Leaders placed
