Our client is a rapidly growing residential services organization dedicated to delivering reliable and trusted home comfort solutions to communities across multiple states. Built on a foundation of teamwork, craftsmanship, and customer care, the organization has quickly scaled to hundreds of employees with a reputation for operational excellence and strong local relationships. With significant investment in growth and innovation, the company is expanding its market presence and strengthening its brand portfolio. They are seeking a Brand Manager to accelerate market-level brand performance and help shape the next chapter of growth.
Position Overview
This is an exciting opportunity for a strategic and hands-on marketing leader to shape brand identity, drive local market growth, and build deep community connections for a high-growth, multi-brand services organization. The Brand Manager will play a critical role in elevating brand presence, fueling customer acquisition, and partnering closely with local leadership to build market share across residential service categories. This position offers high visibility, the opportunity to build and refine marketing programs from the ground up, and the chance to materially influence revenue and customer experience across multiple regional markets. As the organization continues to scale, this role provides strong upward mobility within the marketing and commercial organization.
Position Responsibilities
- Lead development and evolution of brand identity, positioning, and messaging across local markets
- Create and execute multi-channel advertising plans, including paid search, social, direct mail, television, radio, and community media
- Manage agencies and vendors to support creative execution, media buying, and performance optimization
- Monitor and report campaign performance metrics, including cost per lead, customer acquisition cost, and return on ad spend, to drive informed decisions
- Develop and manage local content strategy, including social, community storytelling, and reputation initiatives
- Own online reputation and review strategy to strengthen trust and visibility in each local market
- Partner with general managers and service line leaders to align marketing initiatives with market goals, seasonal needs, and promotional activity
- Maintain strong control of marketing budgets and ensure efficient allocation of spend to maximize impact
- Support local community partnerships, sponsorships, and grassroots programs to deepen brand presence and engagement
Position Qualifications
- Proven success in developing and executing brand and marketing strategies that drive measurable growth and customer acquisition
- A minimum of 5 to 7 years of progressive marketing leadership experience in a consumer-facing environment, preferably in home services, multi-unit retail, franchise, or similar demand-driven industry
- Hands-on experience managing multi-channel marketing programs, including paid search, paid social, direct mail, and traditional media
- Strong financial and analytical acumen with experience owning budgets and optimizing marketing spend
- Exceptional communication and relationship-building skills with a collaborative, action-oriented, and entrepreneurial mindset
- Experience working directly with field or multi-location operators is preferred
- Ability to travel approximately 30 to 35 percent to support market activity and leadership needs
If you are energized by building brands from the ground up and influencing growth across multiple local markets, we would love to hear from you. Apply now, and a member of Talentfoot’s recruitment team will be in touch should your track record of success align with our client’s requirements.
Talentfoot Executive Search specializes in future-proofing organizations by securing forward-thinking leaders across sales, marketing, ecommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation, and profitability. Since 2010, we have partnered with more than 2500 companies and lead the industry with a 98 percent client success rate. Learn more at Talentfoot.com