CMO

We are seeking a Chief Marketing Officer for organization for a fast growing, health focused, CPG company. The CMO is a critical enterprise leadership role responsible for shaping and executing portfolio-wide marketing and innovation strategy during a pivotal phase of growth. This is a great opportunity to part of a growing CPG company focused on products that are proven to improve the health of its customers.

This is a rare opportunity to step into a true portfolio CMO role at a moment of inflection — shaping how a differentiated food company grows, integrates new brands, and scales with integrity in a category that matters. You will have direct impact on the portfolio of brands, with a strong leadership team, and a meaningful runway for growth.

This role is based in Madison, WI.

Responsibilities

Portfolio & Brand Strategy

  • Own and evolve portfolio-level marketing strategy in alignment with enterprise growth objectives.
  • Protect and strengthen brand positioning, voice, and identity across brands with varying histories and maturity
  • levels.
  • Establish clear brand guardrails that enable scale while preserving authenticity and consumer trust.
  • Ensure marketing decisions reflect the realities of the fermented and artisanal food space

Growth, Commercial & Execution Leadership

  • Drive demand generation across retail, digital, and other relevant channels in close partnership with Sales.
  • Translate growth ambitions into executable marketing plans with clear prioritization and accountability.
  • Balance near-term commercial performance with long-term brand equity.
  • Operate effectively as a hands-on leader in a lean, growth-oriented environment.

Innovation & Growth Leadership

  • Own end-to-end innovation pipeline, from concept development through commercialization.
  • Identify category white space informed by consumer insight, brand strategy, and operational realities.
  • Partner cross-functionally with Operations, Sales, Quality, and Finance to ensure innovation is scalable,
  • compliant, and profitable.
  • Establish innovation governance, stage gates, and prioritization to balance speed with discipline.
  • Play a leadership role in evaluating innovation opportunities tied to new brand acquisitions and portfolio
  • expansion.
  • Team & Organizational Leadership
  • Lead, develop, and scale a high-performing marketing organization.
  • Create clarity around roles, decision rights, and priorities.
  • Foster a culture of ownership, speed, and thoughtful execution.
  • Partner closely with Sales, Operations, Finance, Innovation, and Quality.

Executive Partnership & Influence

  • Serve as a trusted thought partner to the CEO and executive leadership team.
  • Model FFH’s values and leadership expectations, reinforcing a strong, accountable, and collaborative culture.
  • Act as a steward and advocate for the long-term health and interests of the business.
  • Bring strong executive presence and sound judgment to strategic discussions.
  • Clearly articulate marketing strategy, trade-offs, and investment decisions to internal and external stakeholders.

M&A & Brand Integration

  • Support marketing diligence for new brand acquisitions.
  • Lead post-acquisition brand integration planning that preserves brand integrity and momentum.
  • Determine when standardization creates value versus when autonomy is essential.

Qualifications

  • Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
  • 15+ years of experience in marketing, with at least 5 years in a senior leadership role and experience reporting into
  • an executive team or serving as part of one.
  • Demonstrated ability to lead and execute in growth-stage or transformation environments.
  • Experience with authentic, artisanal, founder-led, or premium brands; food, beverage, or CPG strongly preferred.
  • Proven experience leading product innovation and commercialization.
  • Strong people leadership and functional ownership experience.
  • Entrepreneurial mindset paired with disciplined judgment.
  • Strong executive presence and communication skills.
  • Builder mentality with comfort operating in ambiguity.
  • Brand intuition paired with data-informed decision-making.

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CMO

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