We are seeking a Chief Marketing Officer for organization for a fast growing, health focused, CPG company. The CMO is a critical enterprise leadership role responsible for shaping and executing portfolio-wide marketing and innovation strategy during a pivotal phase of growth. This is a great opportunity to part of a growing CPG company focused on products that are proven to improve the health of its customers.
This is a rare opportunity to step into a true portfolio CMO role at a moment of inflection — shaping how a differentiated food company grows, integrates new brands, and scales with integrity in a category that matters. You will have direct impact on the portfolio of brands, with a strong leadership team, and a meaningful runway for growth.
This role is based in Madison, WI.
Responsibilities
Portfolio & Brand Strategy
- Own and evolve portfolio-level marketing strategy in alignment with enterprise growth objectives.
- Protect and strengthen brand positioning, voice, and identity across brands with varying histories and maturity
- levels.
- Establish clear brand guardrails that enable scale while preserving authenticity and consumer trust.
- Ensure marketing decisions reflect the realities of the fermented and artisanal food space
Growth, Commercial & Execution Leadership
- Drive demand generation across retail, digital, and other relevant channels in close partnership with Sales.
- Translate growth ambitions into executable marketing plans with clear prioritization and accountability.
- Balance near-term commercial performance with long-term brand equity.
- Operate effectively as a hands-on leader in a lean, growth-oriented environment.
Innovation & Growth Leadership
- Own end-to-end innovation pipeline, from concept development through commercialization.
- Identify category white space informed by consumer insight, brand strategy, and operational realities.
- Partner cross-functionally with Operations, Sales, Quality, and Finance to ensure innovation is scalable,
- compliant, and profitable.
- Establish innovation governance, stage gates, and prioritization to balance speed with discipline.
- Play a leadership role in evaluating innovation opportunities tied to new brand acquisitions and portfolio
- expansion.
- Team & Organizational Leadership
- Lead, develop, and scale a high-performing marketing organization.
- Create clarity around roles, decision rights, and priorities.
- Foster a culture of ownership, speed, and thoughtful execution.
- Partner closely with Sales, Operations, Finance, Innovation, and Quality.
Executive Partnership & Influence
- Serve as a trusted thought partner to the CEO and executive leadership team.
- Model FFH’s values and leadership expectations, reinforcing a strong, accountable, and collaborative culture.
- Act as a steward and advocate for the long-term health and interests of the business.
- Bring strong executive presence and sound judgment to strategic discussions.
- Clearly articulate marketing strategy, trade-offs, and investment decisions to internal and external stakeholders.
M&A & Brand Integration
- Support marketing diligence for new brand acquisitions.
- Lead post-acquisition brand integration planning that preserves brand integrity and momentum.
- Determine when standardization creates value versus when autonomy is essential.
Qualifications
- Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
- 15+ years of experience in marketing, with at least 5 years in a senior leadership role and experience reporting into
- an executive team or serving as part of one.
- Demonstrated ability to lead and execute in growth-stage or transformation environments.
- Experience with authentic, artisanal, founder-led, or premium brands; food, beverage, or CPG strongly preferred.
- Proven experience leading product innovation and commercialization.
- Strong people leadership and functional ownership experience.
- Entrepreneurial mindset paired with disciplined judgment.
- Strong executive presence and communication skills.
- Builder mentality with comfort operating in ambiguity.
- Brand intuition paired with data-informed decision-making.