Company Overview
Our client is transforming how expectant and new parents access trusted education,
care, and support. The company has already helped hundreds of thousands of parents across the U.S. through accessible education experiences designed to improve outcomes and build confidence. As the organization continues to expand its reach and redefine preventative family healthcare, they are seeking a Community & Growth Lead to help shape the future of organic growth, trust, and audience engagement.
Position Overview
This is an opportunity to build the next generation of community and
organic growth for a rapidly scaling healthcare and education platform. The
Community & Growth Lead will architect the strategy, systems, and execution that
define how the brand acquires, engages, and retains audiences across emerging and
established channels.
This role goes well beyond social media management; it is designed for a builder with a growth mindset who sees community as a long-term business asset and understands how trust compounds into measurable acquisition. You will have visibility across leadership, influence cross-functional priorities, and directly impact how the company expands awareness, strengthens engagement, and converts attention into lasting relationships.
This role offers the opportunity to shape a category-defining growth engine and establish a scalable playbook with meaningful career growth and leadership potential. This role will report to the VP of Marketing and will be on-site three days/week in downtown Chicago.
Key Responsibilities
• Build and lead the company’s organic growth and community strategy across the
parent journey and customer lifecycle.
• Identify, test, and scale high-impact organic acquisition opportunities that improve
audience growth and conversion efficiency.
• Develop and grow engaged communities across owned and external channels to
deepen trust and long-term audience value.
• Expand and optimize the organization’s presence across established and emerging
platforms, aligning content with audience behaviors and business objectives.
• Design scalable content operating systems and repeatable frameworks that improve
output, consistency, and performance.
• Partner cross-functionally with educators, marketing, and internal stakeholders to
launch community-led programming and audience initiatives.
• Establish reporting frameworks and performance dashboards to track growth,
engagement, registrations, conversion, and acquisition efficiency.
• Translate insights into action through ongoing experimentation, optimization, and
strategic recommendations.
• Manage and mentor team members while creating an environment of ownership,
creativity, and accountability.
• Stay ahead of platform evolution, cultural shifts, and new opportunities to maintain
competitive advantage.
Key Qualifications
• Demonstrated track record of building and scaling audience growth, engagement, or
community initiatives that delivered measurable business outcomes.
• Minimum of 7 years of progressive experience in organic growth, community
building, content strategy, digital audience development, or related functions.
• Proven success creating and executing organic acquisition strategies across social,
content, and community ecosystems.
• Experience developing scalable growth systems and translating insights into
repeatable operational processes.
• Strong understanding of audience behavior, trust-building dynamics, and
performance measurement across digital channels.
• Experience influencing cross-functional stakeholders and operating effectively in
fast-paced, evolving environments.
• Builder mentality with strong ownership, strategic thinking, and comfort operating
without rigid playbooks.
• Experience leading or mentoring team members and contributing to team
development.
• Exposure to healthcare, education, consumer health, parenting, or mission -driven
organizations.
• Undergraduate degree in Marketing, Communications, Journalism, or related field—
or equivalent practical experience.