Our client is a purpose-driven, family-owned leader in the premium home care and consumer durables space, with a legacy spanning nearly 150 years of innovation and a mission rooted in helping families enjoy the moments that matter most. Recognized with multiple Vendor of the Year awards from major retail partners across mass, DIY, eCommerce, and broadcast channels in both the US and Canada, the company has built a reputation for delivering consumer-centric products that combine cutting-edge engineering with genuine care for the families who use them. A company of conviction as much as commerce; they have donated more than $45 million to charitable initiatives supporting animal welfare, demonstrating a deep commitment to social responsibility that resonates throughout the culture.

We are representing them to hire a Director Demand Generation responsible for constructing impactful paid media plans, driving brand and commercial growth, and ensuring the brand is continuously top of mind. This leader will work across the organization to clearly define plan performance, set transparent and attainable KPIs, and then lead a team of media planners, strategists, and analysts to achieve and communicate those KPI measures. This leader will set the bar for modern, data-driven demand generation, shaping how our brand connects with consumers, fuels growth in the United States, and delivers measurable business impact.

This marketing leader will influence how a category-leading brand shows up across brand media, retail media, performance marketing, PR, social, influencers, and all future-forward demand channels within the U.S. market.

Responsibilities

•Contribute to and execute demand generation vision and roadmap, aligning with corporate growth strategies and regional Go To Market priorities.

•Partner with the global Integrated Marketing team to translate business objectives into integrated media strategies that balance brand building and performance delivery.

•Serve as the contributor on paid, owned, and earned media, ensuring best-in-class execution across all channels.

•Further develop and coordinate the media budget plan process across the US organization; ensuring category, customer and brand budgets are aligned to organizational growth plans and KPIs are linked to company growth plans on both the brand, customer and category level.

•Oversee U.S. agency partnerships, ensuring accountability, innovation, and operational efficiency. Create a clear view of accountability and touchpoint cadences.

•Direct investments across brand media, retail media, PR, social, influencer, and emerging channels, ensuring measurable ROI. Leverage insights, learnings, and modeling to help determine the right channel mix; lead partnership with media analytics partners and providers.

•Directly manage the US media budgets, including all operational and commercial activities.

•Deepen and nurture relationships with media publishers (including retail media) and technology companies to enable first-mover access and development of innovative programs to help further strengthen the brand and media plan performance.

•Leverage performance insight and data tactics across channels to enhance data-driven plan optimization and inform creative optimization, personalization, and plan evolution. Measurement will include business results (POS/Share) in addition to traditional media KPIs

Qualifications

•Bachelor’s Degree in Marketing, Communications, Business

•10+ years of progressive leadership experience in media, demand generation, or growth marketing.

•Media agency experience is a must, and client experience is a plus.

•Deep understanding of media platforms and technology partners

•Expertise in performance digital marketing and full funnel execution.

•Track record of delivering measurable business impact through integrated, cross-channel media strategies.