Our client is a nationally recognized leader in early childhood education, dedicated to creating meaningful learning experiences that positively shape the future of children and families. With a strong reputation built over decades of growth, the organization has become one of the most respected premium franchise brands in its category by combining operational excellence with a people-first culture rooted in collaboration, innovation, and continuous improvement. Backed by significant momentum, new leadership, and continued expansion across the country, the company is investing heavily in marketing transformation and is seeking a Director, Brand & Local Media to help drive the next phase of growth and performance.
Position Overview
This is a highly visible leadership opportunity for a strategic and performance driven media leader to shape the future of brand and local media strategy for a nationally recognized franchise organization. The Director, Brand & Local Media will own paid media performance across both national and local initiatives, directly influencing lead generation, customer acquisition, and overall business growth. This role offers the opportunity to work closely with executive leadership, guide agency partnerships, and build smarter, more scalable media strategies that support both corporate and franchise success. Ideal for someone who thrives in fast paced, data driven environments, this role combines strategic ownership, cross functional influence, and meaningful business impact while positioning the individual for continued long term growth within the organization.
Position Responsibilities
• Lead end to end paid media strategy across brand and local campaigns, ensuring alignment to lead generation, conversion, and efficiency goals
• Develop and optimize media investment strategies across channels including paid search, paid social, and emerging platforms to maximize performance and return on spend
• Translate business goals into actionable media plans, including audience targeting, budget allocation, testing strategies, and optimization frameworks
• Deliver regular performance insights and recommendations to executive leadership, identifying opportunities for growth, efficiency improvements, and risk mitigation
• Analyze attribution and media performance data to identify key drivers of success, areas of inefficiency, and opportunities for optimization
• Partner closely with analytics and cross functional teams to operationalize attribution insights and improve media decision making
• Lead and manage agency relationships, ensuring accountability around optimization cadence, reporting quality, testing rigor, and overall performance outcomes
• Conduct audits and reviews of media execution to ensure campaigns align with best practices, strategic priorities, and brand standards
• Collaborate with franchise stakeholders to understand local market realities and incorporate franchise owner needs into media strategy and communication
• Lead, coach, and develop senior marketing leaders, fostering a culture of accountability, strategic thinking, and continuous learning
Position Qualifications
Required:
• Proven track record of driving measurable growth through multi channel paid media and performance marketing strategies
• A minimum of 10 years of progressive experience in performance marketing, growth marketing, paid media, or related digital marketing leadership roles
• Deep expertise across paid media channels including paid search, paid social, audience targeting, and conversion optimization
• Strong experience managing agency partners and holding teams accountable to performance metrics and business outcomes
• Experience working with attribution models, marketing analytics, and data driven optimization frameworks to guide decision making
• Strong leadership and communication skills with the ability to influence cross functional teams and executive stakeholders
• Experience supporting franchise, multi location, or lead generation focused businesses strongly preferred
• Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent professional experience
*This position is based in Atlanta, only candidates currently in commutable distance and able to work onsite will be considered.
If you are excited by the opportunity to shape media strategy for a growing and mission driven organization, we would love to hear from you. Apply today and a member of Talentfoot’s recruitment team will be in touch should your background and experience align with our client’s needs.