Our client is a national provider of highly regulated healthcare and compliance services operating across all 50 US states. The organization delivers mission critical services mandated by regulation, where reliability, technical credibility, and consistency are essential to customer trust. By successfully scaling a unified national platform within a historically fragmented industry, the company has built strong brand recognition among healthcare administrators, operators, and clinical leaders. As the business continues to experience sustained double digit growth, leadership is investing in marketing to accelerate demand generation and revenue impact through a newly created Director of Marketing role.

Position Overview

This role presents a high impact opportunity to build and lead a performance driven marketing function with direct accountability for pipeline creation and revenue contribution. The Director of Marketing will own demand generation strategy and execution, translating complex and highly regulated services into clear and compelling value propositions for diverse healthcare audiences. This position offers significant visibility with executive leadership and close partnership with Sales, directly influencing commercial outcomes and growth strategy. With success, the role offers a clear path to expanded responsibility and long term upside through a partnership oriented progression model that may include profit participation and equity related incentives.

Position Responsibilities

• Lead and execute a performance focused demand generation strategy with accountability for pipeline contribution and revenue impact

• Design, launch, and optimize outbound and account based marketing campaigns targeting mid market and enterprise healthcare customers

• Develop and manage integrated multi channel campaigns across email, digital, search, web, social, and event channels

• Partner closely with Sales leadership to define target accounts, align lead qualification standards, and improve sales qualified lead flow

• Establish and maintain KPIs dashboards and reporting frameworks to measure campaign performance ROI and pipeline impact

• Own marketing analytics and attribution including testing campaign comparison and continuous optimization

• Evaluate and enhance marketing systems workflows and tools within a custom or evolving technology environment

• Operationalize outbound programs including campaign sequencing lead scoring and lead handoff processes

• Translate complex regulated services into clear and compelling value propositions across customer segments

• Collaborate with internal creative resources to develop campaign assets sales enablement materials and customer facing content

• Support brand stewardship while ensuring marketing activity remains measurable and performance oriented

• Participate in industry events trade shows and select customer engagements to stay close to market dynamics

• Build lead and develop a small marketing team and scale the function as results and investment grow

Position Qualifications

• A strong track record of owning and delivering measurable demand generation and performance marketing outcomes

• A minimum of 8 years of progressive experience in B2B marketing or a combination of education and experience providing equivalent knowledge

• Proven experience building and scaling outbound or account based marketing programs in complex sales environments

• Advanced proficiency in Microsoft Excel including pivot tables and data analysis

• Hands on experience with marketing technology stacks data integration and campaign reporting

• Strong analytical mindset with the ability to communicate marketing ROI in business and profit terms

• Demonstrated ability to design and optimize multi channel campaigns using testing and data driven insights

Preferred

• Experience in healthcare services regulated industries professional services or technically complex B2B offerings

• Comfort operating in growth stage environments where processes and infrastructure are still maturing

• Strong cross functional collaboration skills particularly with Sales and executive stakeholders

• Experience leading or mentoring small teams with the ability to scale leadership over time

• Ability to translate technical concepts into clear customer relevant messaging

• Motivation to grow into broader commercial leadership responsibility

If you are excited by the opportunity to build a high impact marketing function and directly influence revenue growth, we would love to hear from you. Apply now and a member of Talentfoot’s recruitment team will be in touch should your experience skills and track record align with our client’s needs.

Talentfoot Executive Search specializes in future proofing organizations by securing forward thinking leaders across sales, marketing, ecommerce, product, data, operations, finance, and technology with a track record of accelerating growth innovation and profitability. Since 2010 we have partnered with more than 2500 companies and lead the industry with a 98 percent client success rate. Learn more at Talentfoot.com