Director, Marketing Technology

Our client is a market-leading manufacturer and distributor of commercial products serving foodservice, sanitation, and healthcare end markets. Operating a multi-brand portfolio with tens of thousands of SKUs, the organization sells through a mix of direct sales, distributor networks, and digital channels.

The business has grown through acquisition and category expansion, resulting in a complex commercial, product, and digital ecosystem. While the company has strong scale and product depth, its marketing technology infrastructure has not fully evolved to support a modern, data-driven, multi-brand organization.

To address this, the company has created a Director, Marketing Technology role to bring ownership, structure, and strategic direction to the marketing technology function. This leader will build and govern the enterprise martech stack, improve data quality and integrations, and enable stronger execution across marketing, sales, product, and customer-facing teams.

This role sits at the intersection of marketing operations, product data, digital experience, and sales enablement, and will be critical to improving speed-to-market, performance visibility, and overall commercial effectiveness.

The role is hybrid, preferably based in Oklahoma City, OK or Northern New Jersey.

Position Responsibilities

• Own and evolve the enterprise marketing technology roadmap, aligning platforms and integrations to business priorities and growth initiatives.
• Serve as the business owner for the marketing technology stack, including PIM, DAM, CMS, analytics, SEO, CRM, and marketing automation platforms.
• Lead integration and optimization of product data, content syndication, and digital workflows across brands and channels.
• Establish governance, standards, and best practices for platform usage, data integrity, and cross-brand consistency.
• Partner closely with IT to ensure scalable architecture, security, and system reliability.
• Enable stronger sales enablement and CRM workflows, including lead management, automation, attribution, and funnel visibility.
• Support digital customer experiences such as product catalogs, content syndication, personalization, and request or sample flows.
• Build dashboards and reporting frameworks to deliver insight into marketing performance, funnel health, and revenue attribution.
• Translate data and insights into actionable recommendations for campaign optimization, product focus, and content strategy.
• Lead vendor relationships, platform evaluations, and contract negotiations.
• Train and support marketing teams on platform capabilities, automation workflows, and measurement practices.
• Act as a cross-functional partner to Marketing, Product, Sales, IT, Ecommerce, Operations, and Customer Service.

Position Qualifications

• 10+ years of experience in marketing operations, marketing technology, or digital transformation.
• Proven experience implementing and scaling enterprise martech platforms within complex, multi-brand or multi-channel organizations.
• Deep understanding of lead lifecycle management, scoring, and CRM-driven sales enablement workflows.
• Strong experience with funnel analytics, multi-touch attribution, and performance reporting.
• Exposure to product data management and content syndication platforms (e.g., PIM solutions).
• Ability to translate technical systems and data into clear business value for non-technical stakeholders.
• Experience managing platform budgets, vendors, and external partners.
• Comfort operating in environments with legacy systems, imperfect data, and evolving processes.
• Ability to influence across matrixed teams without direct authority.
• Strategic mindset with a hands-on, execution-oriented approach.

Talentfoot Overview

Talentfoot Executive Search specializes in future-proofing organizations by securing forward-thinking leaders across marketing, sales, eCommerce, product, data, and technology. With a 98% success rate and more than 2,500 client partnerships since 2010, Talentfoot connects companies with leaders who drive meaningful impact. Learn more at Talentfoot.com.

Apply Today

This is a high-impact opportunity to build and modernize the marketing technology foundation for a complex, multi-brand commercial organization.

If you thrive at the intersection of data, systems, and execution, apply today.