Our client is transforming the residential services industry by combining best-in-class local brands with a centralized, data-driven marketing engine. Fueled by both acquisition and organic growth, this PE-backed platform continues to scale rapidly across the Midwest. To accelerate its marketing impact, the company is seeking a talented Director of Brand & Local Marketing.
Position Overview
This is a dynamic and strategic role for a seasoned marketing leader ready to make a tangible impact in multiple local markets. As Director of Brand & Local Marketing, you’ll lead a team of Brand Managers and Coordinators, working to elevate each brand’s local presence through grassroots, community, and media-based campaigns. Reporting to the CMO, you’ll collaborate across marketing, sales, and operations to shape brand strategy and drive demand. This highly visible role offers career advancement and the opportunity to build a best-in-class local marketing capability from the ground up.
Position Responsibilities
- Define and continuously refine brand positioning and messaging across the Atrium brand portfolio.
- Lead local marketing strategy, including grassroots campaigns, community events, partnerships, PR, direct mail, and local media.
- Manage local marketing budgets and optimize investments to increase brand awareness and lead flow.
- Collaborate with centralized marketing (Creative, Performance, CRM) to ensure cohesive messaging and campaign alignment.
- Direct and mentor a multi-market team of Brand Managers and Coordinators.
- Build tools, templates, and training to scale best practices across markets.
- Establish and track KPIs for brand awareness, lead generation, and campaign performance by geography.
- Develop relationships with local vendors and media partners across markets.
- Travel to key markets (~25%) to support local initiatives and partner with GMs and field operations.
- Report brand and local marketing performance to the CMO and executive leadership.
Position Qualifications
Required:
· 8–12 years of marketing experience with at least 3 years leading local or field marketing teams.
· Experience in home services, residential, or capacity-driven industries such as HVAC, plumbing, med spas, or airlines.
· Proven track record of developing brand strategies and executing high-impact local marketing programs.
· Strong understanding of grassroots marketing, PR, local media, community engagement, and partnership development.
· Skilled in leading cross-functional initiatives with field, operations, and sales teams.
· Demonstrated success in budget ownership and marketing measurement.
· Comfort operating in a player-coach role — able to lead and execute as needed.
· Ability to travel up to 25% to key market locations.
Preferred:
· Experience working in multi-location, multi-brand, or franchise-based business models.
· Familiarity with marketing across paid and earned channels at the local level.
· Strong storytelling and communication skills to champion the brand both internally and externally.
If you’re excited about building meaningful brands and driving local market success at scale, we want to hear from you. Apply now, and a member of Talentfoot’s recruitment team will reach out if your background aligns with our client’s needs.
Talentfoot Executive Search specializes in future-proofing organizations by securing forward-thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation, and profitability. Since 2010, we’ve partnered with more than 2,500 companies and lead the industry with a 98% client success rate. Learn more at Talentfoot.com