Company Overview

Our client is a high-growth company in the home improvement and real estate services industry. They are looking for a strategic and execution-oriented marketing leader to take full ownership of their demand generation efforts. This is a key role in the organization, requiring a data-driven professional who thrives in high-velocity marketing environments. With a strong commitment to scaling inbound lead generation, the company offers a unique opportunity to make a direct impact in a high-spend industry.

Position Overview

Our client is seeking a Director of Demand Generation to lead and execute full-funnel marketing strategies that drive high-quality inbound leads and sales pipeline growth. This role is ideal for a marketing professional with deep experience in B2B demand generation, digital acquisition, and marketing automation. The Director will own and optimize marketing channels, manage paid digital acquisition, and develop engagement programs to fuel business growth.

Position Responsibilities

• Own and execute a full-funnel demand generation strategy to drive high-volume inbound leads.
• Oversee email marketing campaigns, optimizing for engagement, deliverability, and conversion.
• Manage paid digital acquisition channels (search, social, retargeting) with a focus on ROI.
• Develop referral and repeat marketing programs to engage target audiences.
• Optimize conversion funnels and manage marketing automation systems.
• Overhaul the company website and messaging to improve engagement and lead generation.
• Manage and expand the marketing tech stack (CRM, SMS, automation, analytics tools).
• Develop key KPIs and reporting to track and improve performance.

Position Qualifications

Required:

• 8+ years of B2B demand generation experience, preferably in SaaS and SMB marketing.
• Strong expertise in paid acquisition, email marketing, CRM management, and marketing automation.
• Proven track record of generating high volumes of inbound leads through digital channels.
• Experience supporting an inside sales team by driving leads and meetings.
• Data-driven, highly analytical mindset with the ability to optimize conversion rates and scale channels.
• Comfortable rolling up sleeves and executing—this is not a strategy-only role.
• Exceptional communication skills, with the ability to work cross-functionally with sales, product, and leadership.

Preferred:

• Industry experience with companies utilizing high-volume SMB lead generation models.

What They Offer

• Opportunity to own demand generation for a high-growth company in a $50B+ annual market.
• Fast-moving, execution-driven culture—no bureaucracy, just results.
• Competitive salary with performance-based incentives and equity potential.
• Direct leadership opportunities—work alongside executive leadership in a key role.
• Be part of a booming sector—real estate and home improvement remain strong industries.

Talentfoot Overview

Talentfoot Executive Search specializes in future-proofing organizations by securing forward-thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation, and profitability. Since 2010, we’ve partnered with more than 2,500 companies and lead the industry with a 98% customer success rate. Learn more at Talentfoot.com.

Apply Today

If you are a marketing professional eager to take on a high-impact role in demand generation, apply today and be part of a company redefining growth in the home improvement and real estate services industry.