Director of Performance Marketing
Company Overview
Our client is a pioneering behavioral health organization that helped define modern outpatient addiction and mental health care. They are now expanding into new markets and investing in the infrastructure to reach patients directly, the company is building a consumer marketing capability for the first time in its history. To lead that effort, they are seeking a Director of Performance Marketing to stand up the function and drive a new engine of growth.
Position Overview
As the first Director of Performance Marketing, you will stand up a direct-to-consumer, in-house marketing function owning strategy, budget, and the attribution discipline that ties marketing investment to admissions. You will report to the SVP of Growth with direct access to senior leadership, giving your work immediate visibility and real influence over how the organization grows. This role is a blend of the budget flexibility of a growth-stage environment, the stability of a decades-old institution behind you, and a clear path to build and lead a team as the function scales. For a marketing leader who wants to own a new growth channel end to end and make measurable impact on a mission that helps people access care, this is an outsized opportunity.
Position Responsibilities
- Performance marketing strategy and budget: Own paid search and paid social strategy and spend, optimizing against cost-per-acquisition, ROAS, and admissions targets.
- Analytics and attribution: Build and maintain the marketing analytics, dashboards, and attribution models needed to measure ROI and guide budget allocation where none exist today.
- Paid media execution: Plan, launch, and manage PPC and paid search across Google Ads and other platforms, continuously testing keywords, creative, and landing pages, and lead paid social across LinkedIn, Facebook, Instagram, and YouTube.
- Programmatic and display: Plan and manage programmatic and display advertising, including DSP selection and audience targeting.
- Organic social and content: Lead organic social strategy, owning content calendars, community management, and engagement reporting.
- Website and conversion: Own website strategy, content, and conversion rate optimization, partnering with developers and SEO resources to drive organic traffic and lead generation.
- Local and out-of-home: Develop geofencing and geotargeted programs around key locations and referral sources, along with out-of-home media including billboards, transit, and location-based advertising.
- Brand and collateral: Oversee marketing collateral and brand messaging across programs and locations, including brochures, signage, and digital assets.
- Cross-functional partnership: Partner with growth, clinical, and operations leaders to align marketing with referral development, new program launches, and location expansion, and manage external vendors and consultants, scoping engagements and overseeing quality of deliverables.
Position Qualifications
Required:
- Track record of measurable results: Proven success managing multi-channel marketing budgets with outcomes tied directly to cost-per-acquisition or cost-per-lead.
- 8+ years of progressive marketing experience with hands-on ownership of performance marketing, PPC and paid search, paid and organic social, programmatic, and SEO.
- Analytical rigor: Demonstrated ability to build attribution models and reporting frameworks in organizations where they do not already exist.
- Range across altitudes: Ability to set channel strategy and budget priorities while staying close enough to execution to know what is working.
Preferred:
- Healthcare, behavioral health, or another regulated consumer healthcare category, particularly where marketing must operate within compliance constraints.
- Comfort operating with autonomy in a growth-stage environment where budget flexibility exists but process and infrastructure are still being built.
Call to Action
If you’re ready to make an impact and take your career to the next level, we’d love to hear from you. Apply now and a member of Talentfoot’s recruitment team will be in touch should your track record of success, experience, skills, and qualifications match our client’s requirements.
Talentfoot Overview
Talentfoot Executive Search specializes in future proofing organizations by securing forward-thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation and profitability. Since 2010, we’ve partnered with more than 2,500 companies and lead the industry with a 98% client success rate. Learn more at Talentfoot.com