Our client is redefining the hospitality experience by creating dynamic destinations that blend entertainment, community, and elevated guest experiences. Known for building high energy venues that consistently generate strong market attention, the organization has earned recognition for its creativity, growth, and ability to shape cultural moments within competitive markets. The company fosters an entrepreneurial, collaborative environment where ideas move quickly and team members have meaningful ownership of their work. As expansion continues across South Florida, the organization is seeking a Director of Public Relations and Influencer Strategy to help amplify brand visibility and support the next phase of growth.

This role offers a unique opportunity to take full ownership of public relations and influencer strategy for a growing portfolio of hospitality venues. The Director of Public Relations and Influencer Strategy will play a highly visible role, working closely with executive leadership while directly shaping how the brand shows up in the market. This position combines strategic influence with hands on execution, making it ideal for someone who thrives in fast paced environments and wants to build both brand impact and personal career momentum. Key selling points include direct access to leadership, the ability to create measurable market visibility, and the opportunity to grow into a larger leadership role as the organization expands.

Position Responsibilities

• Lead and execute comprehensive public relations strategies that increase brand awareness and drive media coverage across multiple venues
• Build and maintain strong relationships with local, regional, and national media contacts, editors, producers, and industry tastemakers
• Develop and manage influencer partnerships, activations, and long term collaboration strategies aligned with brand goals
• Proactively pitch stories, announcements, launches, and event moments while tracking placement performance and results
• Collaborate closely with marketing, creative, and operations teams to align messaging and promotional efforts
• Represent the brand at events, media engagements, and on site activations to strengthen relationships and brand presence
• Support communications planning during high visibility moments and provide guidance during sensitive or crisis situations when needed
• Identify new storytelling opportunities and cultural moments that generate earned media and audience engagement
• Monitor industry trends, competitor activity, and media performance to continuously refine strategy and execution

Position Qualifications

Required:

• Demonstrated track record of securing meaningful media placements and building strong press relationships
• A minimum of 3 to 7 years of progressive experience in public relations, media relations, influencer marketing, or communications roles, or equivalent experience
• Proven experience managing media outreach, pitching strategies, and influencer collaborations within hospitality, lifestyle, entertainment, or related industries
• Strong written and verbal communication skills with the ability to represent a brand professionally in public settings
• Highly organized self starter with the ability to manage multiple priorities in a fast paced environment

Preferred:

• Existing relationships within South Florida media and influencer communities
• Experience supporting venue launches, events, or experiential marketing initiatives
• Comfort working flexible hours, including evenings and weekends when events or activations require presence

If you are ready to make a visible impact and help shape the public presence of a growing hospitality organization, we encourage you to apply. A member of Talentfoot’s recruitment team will be in touch should your experience and qualifications align with our client’s needs.

Talentfoot Executive Search specializes in future proofing organizations by securing forward thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation and profitability. Since 2010, we have partnered with more than 2,500 companies and lead the industry with a 98% client success rate. Learn more at Talentfoot.com