We are seeking a Head of Marketing for a growing wealthtech business. This is a builder role for someone who thrives on performance metrics and understands how to tie marketing directly to pipeline and revenue. Reporting to the CEO, the Head of Marketing will lead demand generation, product marketing, and brand. Working cross-functional alignment with Sales, Product, and Customer Success.
Responsibilities
- Own all demand generation efforts with full accountability for pipeline growth, CAC, MQL quality, and conversion rates.
- Build and optimize multi-channel campaigns (digital, ABM, content, paid) with clear attribution tracking.
- Build persona-based collateral, pitch decks, and use-case content that increases sales velocity and deal conversion.
- Partner with sales to continuously optimize messaging, outreach flows, and nurture sequences.
- Evolve brand and messaging to clearly differentiate the brand.
Requirements
- 10–12 years of B2B SaaS marketing experience with a clear track record of metrics-driven impact. FinTech or WealthTech experience will be a strong plus.
- Proven expertise in performance marketing, attribution models, and funnel conversion optimization.
- Strong command of data tools
