Company Overview

Our client is a leading brand in the sexual wellness industry with a 50-year heritage and a well-established reputation. With a wide portfolio of consumer products and a strong eCommerce presence, the company is evolving into a modern, digitally sophisticated business. Under new leadership, the organization is undergoing a transformation focused on brand revitalization, organizational redesign, and digital marketing innovation. With a loyal customer base and substantial owned digital traffic, the business is poised for growth and investing in its next generation of leadership.

Position Overview

Our client is seeking a Head of Marketing to lead all aspects of the marketing function. This is the most senior marketing position in the company and will report directly to the President. The role will own brand strategy, customer acquisition, retention, eCommerce, and creative direction. The ideal candidate is a hands-on leader who blends strategic thinking with strong digital and creative marketing execution. This is a high-impact role with an opportunity to help reshape a legacy brand for a new era.

Position Responsibilities

• Lead overall marketing and eCommerce strategy across brand, performance, and retention
• Define and elevate brand positioning and voice across all channels
• Own customer acquisition and retention initiatives across paid media, email, and lifecycle marketing
• Oversee and manage internal creative, digital, and content teams
• Guide external agency partners in performance media, creative, and PR
• Build and maintain KPIs, campaign tracking, and performance reporting
• Serve as a key member of the executive leadership team and contribute to company-wide strategy

Position Qualifications

• 12+ years of marketing experience across brand, digital, and performance
• Demonstrated success leading teams and agency relationships
• Expertise across paid digital media (Meta, Google, etc.), lifecycle marketing, and content
• Experience building and developing creative capabilities and design systems
• Strong analytical skills with a data-driven approach to campaign performance
• Ability to lead strategic initiatives while executing tactically in a lean environment
• Excellent communication and leadership skills with executive presence
• Comfortable operating in a fast-paced, evolving environment

Preferred:

• Experience in consumer categories with strong DTC and eCommerce presence
• Background in sexual wellness, lifestyle, or similar industries

What They Offer

• Opportunity to revitalize an iconic brand in a category with significant cultural relevance
• High-impact, senior leadership role with autonomy and executive visibility
• Supportive and collaborative executive team
• Strong brand equity and customer base to build from
• Competitive compensation package including bonus opportunity, long term incentive.

Talentfoot Overview

Talentfoot Executive Search specializes in future-proofing organizations by securing forward-thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation, and profitability. Since 2010, we’ve partnered with more than 2,500 companies and lead the industry with a 98% customer success rate. Learn more at Talentfoot.com.

Apply Today

If you are a marketing leader excited to drive growth and brand transformation in a dynamic, category-defining company, apply today and help lead the next era of innovation in sexual wellness.