About Our Client

Our client is advancing the future of emergency response by delivering mission-critical SaaS technology that empowers EMS and Fire agencies across the country to document patient care, maintain compliance, and drive better operational outcomes. Guided by a core philosophy that service is essential to everything, this Duluth, MN-based company has built a culture rooted in purposeful partnerships, transparency, and a genuine commitment to those who serve on the front lines. With a team boasting hundreds of collective years of combined industry expertise, the company has earned a reputation as a recognized leader in electronic patient care reporting and emergency services software — supporting agencies across more than 40 states and facilitating millions of patient encounters annually. As the company continues to invest in product innovation, strategic integrations, and expanded market reach, they are seeking a driven Manager of Sales & Marketing to help lead their next chapter of growth.

Position Overview

This is a rare opportunity to serve as the singular revenue engine for a purpose-driven SaaS company operating at the intersection of technology and public safety. As the Manager of Sales & Marketing, you will own the entire go-to-market function — from pipeline generation and deal execution to brand strategy and demand generation — with direct visibility to executive leadership and meaningful influence on company direction. This is not a siloed role: you will be equally at home closing a complex government contract as you are building a marketing campaign or optimizing the CRM funnel. For the right candidate, this role offers a clear runway to grow into a senior commercial leadership position as the company scales. If you are energized by the idea of building something, being accountable for revenue outcomes, and doing meaningful work that ultimately supports frontline emergency responders, this opportunity is worth a serious look.

Position Responsibilities

Sales Leadership & Execution

• Own new business SaaS revenue targets, upsell opportunities, and expansion goals across EMS and Fire agency segments (municipal, private, and hospital-based).

• Lead complex, consultative sales cycles — including RFP responses, product demonstrations, pricing strategy, and contract negotiations.

• Build and manage pipeline forecasts, deal strategy, and close plans, establishing repeatable sales motions including ICP definition, discovery, qualification, and close.

• Maintain and grow relationships with existing customers to support retention and upsell initiatives.

Marketing Strategy & Demand Generation

• Design and execute integrated marketing campaigns across digital, print, social, and event channels, ensuring all activity produces qualified pipeline.

• Develop brand messaging, market positioning, and competitive differentiation strategies informed by ongoing market research and customer insight.

• Manage content creation and sales enablement assets including blogs, email campaigns, presentations, and advertising, and oversee website and marketing automation.

• Lead trade show and conference strategy, coordinate with external agencies and vendors, and manage partner marketing initiatives.

Revenue Operations & Cross-Functional Collaboration

• Optimize CRM systems, funnel tracking, and reporting; define and monitor KPIs including MQL-to-SQL conversion, win rates, ACV, and sales cycle time.

• Partner with Product and Professional Services teams on roadmap input, feature positioning, implementation alignment, and expansion strategy.

• Collaborate with leadership on forecasting, budgeting, growth planning, and pricing strategy to align commercial activity with business objectives.

Position Qualifications

Required

• Demonstrated track record of hitting or exceeding revenue targets in a SaaS environment, with the ability to close complex deals — not just generate leads.

• 3–7+ years of progressive experience in SaaS sales and/or marketing, ideally within regulated, public-sector, or healthcare-adjacent markets.

• Experience selling to EMS, Fire, healthcare, public safety, or government buyers is strongly preferred.

• Hands-on proficiency with CRM systems (Salesforce preferred) and comfort owning numbers and accountability in a data-driven environment.

• Proven ability to operate independently and drive results in a fast-moving, resource-lean environment.

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.

Preferred

• Familiarity with RFP-driven sales cycles and government procurement processes.

• Experience scaling early-stage or growth-stage SaaS revenue functions from the ground up.

• Exposure to professional services revenue streams and expansion selling motions.

• Strong collaborative mindset with a passion for continuous improvement and a genuine interest in the public safety mission.

Ready to Make an Impact?

If you’re ready to own a revenue function that genuinely matters and take your career to the next level, we’d love to hear from you. Apply now and a member of Talentfoot’s recruitment team will be in touch should your track record of success, experience, skills, and qualifications match our client’s requirements.

About Talentfoot Executive Search

Talentfoot Executive Search specializes in future proofing organizations by securing forward-thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation and profitability. Since 2010, we’ve partnered with more than 2,500 companies and lead the industry with a 98% client success rate. Learn more at Talentfoot.com