We are representing a fast-growing eCommerce company managing a portfolio of direct-to-consumer (DTC) brands across fitness and wellness to home, pet care, and supplements.

Role Summary

We’re looking for a Head of TikTok Growth & Social Commerce. This role combines creative strategy with performance-driven execution — building a creator-led ecosystem that drives both brand awareness and sales growth. You’ll lead TikTok operations end-to-end, from influencer partnerships and content production to live shopping and analytics.

Responsibilities

Develop and execute a full-funnel TikTok growth strategy focused on engagement and conversions.

Build and scale a high-performing creator and influencer network.

Launch and manage a scalable TikTok internship program producing 500+ videos/month.

Oversee TikTok Shop performance, including listings, campaigns, and live commerce events.

Lead analytics and reporting on ROI, engagement, and creator performance.

Stay ahead of TikTok trends, integrating 4+ new trends monthly into strategy.

Collaborate cross-functionally with Creative, Marketing, and Analytics teams.

Qualifications

Proven experience in Social eCommerce sales, especially TikTok Shop and live commerce.

Skilled in full-funnel TikTok strategy

Comfortable managing large GMV volumes and performance targets.

Both architect and operator — able to scale systems or jump in hands-on.

Data-obsessed, using insights to make content sell.

Experience scaling creator programs for DTC or omnichannel brands.