We are representing a fast-growing eCommerce company managing a portfolio of direct-to-consumer (DTC) brands across fitness and wellness to home, pet care, and supplements.
Role Summary
We’re looking for a Head of TikTok Growth & Social Commerce. This role combines creative strategy with performance-driven execution — building a creator-led ecosystem that drives both brand awareness and sales growth. You’ll lead TikTok operations end-to-end, from influencer partnerships and content production to live shopping and analytics.
Responsibilities
- Develop and execute a full-funnel TikTok growth strategy focused on engagement and conversions.
- Build and scale a high-performing creator and influencer network.
- Launch and manage a scalable TikTok internship program producing 500+ videos/month.
- Oversee TikTok Shop performance, including listings, campaigns, and live commerce events.
- Lead analytics and reporting on ROI, engagement, and creator performance.
- Stay ahead of TikTok trends, integrating 4+ new trends monthly into strategy.
- Collaborate cross-functionally with Creative, Marketing, and Analytics teams.
Qualifications
- Proven experience in Social eCommerce sales, especially TikTok Shop and live commerce.
- Skilled in full-funnel TikTok strategy
- Comfortable managing large GMV volumes and performance targets.
- Both architect and operator — able to scale systems or jump in hands-on.
- Data-obsessed, using insights to make content sell.
- Experience scaling creator programs for DTC or omnichannel brands.
Talentfoot Executive Search specializes in future proofing organizations by securing forward-thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation, and profitability. Since 2010, we’ve partnered with more than 2,500 companies and lead the industry with a 98% client success rate. Learn more at Talentfoot.com.