The Manager, Brand and Marketing Activation will craft and implement marketing activation to help propel the company towards exponential growth. They will lead brand-building and demand generation activities, keeping the consumer at the heart of all we do. This requires a rich background in marketing activation (media, social, experiential), a data-first mindset, and a relentless pursuit of optimization towards business goals.

In addition to a focus on strategy and activation, the ideal candidate will partner with creative peers and external partners on branding and messaging to create an amazing, connected, and seamless consumer experience. This includes ensuring our brand and product stories are told across the ecosystem, from our own website to owned and earned social content, through mass media partners, and with online retailers.

Responsibilities

•Drive business growth for our brand, leveraging our unique positioning to deliver on nuanced consumer needs, circumstances, and occasions

•Build understanding of audience segments and optimal ways to connect with them through various touchpoints

•Lead marketing activation, from strategy to implementation and relentless measurement plus optimization; providing direction across Paid Media (traditional, digital, social, performance marketing, branded integrations)

•Leverage data and analysis to optimize our marketing mix continuously; establish and manage an annual marketing budget that adapts to unique opportunities and dynamic market conditions

Qualifications

•5+ years of experience in marketing and strategy with emphasis on digital/performance marketing

•Proven results and success while managing marketing & media budgets of $5+ million across tactics

•Strategic thinker with the ability to translate business needs into tactical media initiatives

•Deep understanding of various media platforms, ad formats and mix, targeting capabilities, and attribution

methodologies and best practices

•Deep experience with traditional, digital, and performance marketing tactics – directly planning, executing,

measuring, and optimizing across media channels to drive results