Our client is seeking a hands on Marketing and Demand Generation Manager to own top of funnel growth across multiple high priority business lines, including ADU, Main House, and upcoming product launches. This is a highly execution driven opportunity for a marketer who thrives in performance environments and wants direct accountability for inbound pipeline and revenue outcomes. This role will work closely with sales, operations, and leadership to build a scalable demand generation engine that delivers measurable impact. Marketing is viewed as a core growth driver, making this a visible role with strong potential to expand into broader revenue or marketing leadership as the company scales.

Position Responsibilities

• Own the full inbound funnel process from lead generation through MQL conversion and sales pipeline impact

• Design, execute, and optimize demand generation strategies across paid media, SEO, website, email, and content

• Establish clear funnel definitions, lead qualification criteria, and performance benchmarks tied to revenue outcomes

• Drive continuous improvement in lead quality, conversion rates, cost efficiency, and marketing ROI

• Manage paid media strategy, budget allocation, and performance tracking across platforms such as Google and Meta

• Monitor CAC, CPL, and funnel metrics, adjusting tactics based on real time performance data

• Optimize website structure, landing pages, and lead capture flows to increase conversion

• Partner with internal and external creative resources to ensure messaging supports acquisition and funnel performance

• Collaborate closely with sales to ensure strong lead handoff processes and feedback loops

• Support offline initiatives such as showroom events and open houses through demand capture and follow up strategy

• Partner with leadership on new product launches, market entry efforts, and growth initiatives

Position Qualifications Required:

• Proven track record of driving qualified inbound demand and scaling top of funnel performance

• A minimum of 5 years of progressive experience in demand generation, growth marketing, or performance marketing

• Strong hands on experience owning paid media, SEO, CRM workflows, and marketing analytics

• Demonstrated ability to translate insights into execution and measurable outcomes

• Comfortable operating in a fast moving environment with high accountability and ownership

• Clear communicator who can collaborate effectively across sales, operations, and leadership

• Ability to work on site in the Bay Area

Preferred:

• Experience supporting product launches or new market entry strategies

• Strong bias toward action, continuous improvement, and results driven marketing execution

• Interest in growing into broader marketing or revenue leadership responsibilities over time

Talentfoot Overview

Talentfoot Executive Search specializes in future proofing organizations by securing forward thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation and profitability. Since 2010, we’ve partnered with more than 2,500 companies and lead the industry with a 98% client success rate. Learn more at Talentfoot.com