Company Overview

Our client is redefining residential home services by uniting trusted local brands and bringing world-class customer experience and marketing innovation to the industry. The company values integrity, hard work, and a collaborative spirit, creating an environment where top performers can thrive. As they continue to scale, our client is seeking a results-oriented Director of Digital & Performance Marketing to lead customer acquisition and help drive continued growth.

Position Overview

This is a high-impact opportunity to lead performance marketing across a fast-growing, private equity-backed home services platform. As Director of Digital & Performance Marketing, you’ll own strategy and execution for all digital acquisition channels while optimizing lead generation and return on ad spend (ROAS). Reporting to the CMO, this highly visible role will collaborate with cross-functional leaders and build out a best-in-class performance marketing function. With future growth on the horizon, this role offers significant upside for advancement into broader marketing or general management roles.

Position Responsibilities

· Own and lead strategy for all paid digital acquisition channels, including SEM, Paid Social, Programmatic, YouTube, and Local Services Ads (LSA).

· Oversee SEO strategy to improve local rankings and grow organic traffic across multiple brands.

· Optimize conversion funnels across websites, landing pages, and calls to action (CTAs) to maximize lead volume.

· Create a culture of continuous testing and optimization across all campaigns and assets.

· Align closely with Operations leadership to match marketing programs with service capacity and seasonal trends.

· Manage performance marketing budgets to meet aggressive CAC, ROAS, and CPQL targets.

· Build dashboards and reporting tools to provide visibility into marketing performance and ROI.

· Select, manage, and partner with agencies, platforms, and MarTech tools.

· Hire, develop, and lead a lean, high-performing performance marketing team.

· Stay on top of trends in MarTech, performance channels, and industry competitors.

Position Qualifications

Required:

· A proven track record of driving high-ROAS performance marketing in lead generation businesses.

· Minimum of 8 years of progressive experience in digital and performance marketing, including team leadership.

· Expertise in platforms like Google Ads, Microsoft Ads, Meta, SEO, GA4, Tag Manager, and LSA.

· Experience in demand-driven, capacity-constrained businesses such as home services, HVAC, pest control, or similar.

· Strong data analysis, attribution modeling, and decision-making based on business KPIs.

· Demonstrated success managing internal teams and external agencies or vendors.

· Advanced Excel or BI tool proficiency.

Preferred:

· Experience in multi-location or multi-brand environments (franchise or PE-backed platform).

· Background in industries such as roofing, airlines, auto repair, senior care, or urgent home services.

· Strong communication and cross-functional leadership skills.

If you’re ready to take the reins of a critical growth engine and thrive in a fast-paced, high-performance environment, we want to hear from you. Apply now, and a member of Talentfoot’s recruitment team will reach out if your background aligns with our client’s needs.

Talentfoot Executive Search specializes in future-proofing organizations by securing forward-thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation, and profitability. Since 2010, we’ve partnered with more than 2,500 companies and lead the industry with a 98% client success rate. Learn more at Talentfoot.com.