Our client is a global leader in intelligent access solutions, transforming how millions of people interact with their homes and businesses through innovative IoT technology. As a portfolio company of a leading private equity firm, this $2B organization powers access for over 51 million homes worldwide, with 14 million daily users relying on their connected platform. Recognized for their commitment to innovation and collaborative culture, the company is positioned for continued growth as they expand their product portfolio and strengthen their market leadership. To support this next phase of growth, they are seeking a Sr. Director, Channel GTM Strategy to lead the development and execution of integrated commercial strategies across their retail and professional trade channels.

This role offers a rare opportunity to own and architect the go-to-market playbook for a market-leading consumer durables and IoT company operating at scale. You will serve as the commercial architect bridging Product, Marketing, and Sales, with direct visibility to executive leadership and the ability to influence strategic decisions that drive hundreds of millions in revenue. Leading a team of directors who themselves manage experienced teams, you will shape how a $2B organization brings products to market across complex, multichannel distribution networks. This is a true mini-GM role where you will own P&L influence, annual commercial planning, and the frameworks that govern pricing, channel strategy, and new product launches. For a proven GTM strategist ready to operate at the intersection of strategy and execution, this role provides the scope, resources, and executive presence to make a transformative impact.

Position Responsibilities

· Lead the design and execution of integrated go-to-market strategies that translate corporate growth goals into actionable commercial playbooks across products, channels, and customer segments.

· Identify high-value growth vectors, including market share capture, pricing optimization, product mix improvement, and new product expansion, aligning cross-functional teams around a unified market approach.

· Own the annual GTM planning process, linking revenue, margin, and mix targets to tactical channel, pricing, and product strategies while coordinating inputs across regions, categories, and functions into a cohesive, resource-backed commercial plan.

· Embed GTM strategy into the new product development lifecycle, shaping product portfolio decisions, positioning, pricing, and launch readiness from early concept through ongoing portfolio management.

· Co-lead commercialization planning with Product Management and Marketing to ensure new launches achieve targeted sell-in and sell-through objectives, leveraging market insights and channel feedback to refine value propositions.

· Define channel roles, coverage models, and investment levels to maximize profitable reach and optimize partner economics across retail and professional trade channels.

· Lead the design and governance of channel pricing frameworks, discount structures, and incentive programs to drive sustainable margin and market share growth.

· Build and maintain a unified GTM performance dashboard integrating sell-in, sell-through, pricing, and mix analytics to guide real-time decision-making and quarterly performance reviews.

· Develop and coach a team of GTM and launch strategists, institutionalizing best practices in launch planning, channel management, and portfolio execution while serving as a trusted advisor to Sales and Product leadership.

· Govern the GTM operating rhythm to ensure readiness, alignment, and disciplined execution across functions, balancing short-term revenue delivery with long-term strategic priorities.

Position Qualifications

Required:

· A proven track record of building and executing go-to-market playbooks that delivered measurable business results, including revenue growth, margin improvement, or market share gains.

· A minimum of 8 years of progressive experience guiding partner relationships, channel approaches, and commercial frameworks, with at least 5 years in people leadership roles managing leaders of leaders.

· Direct experience developing GTM strategies for both retail partners such as big-box home improvement stores or eCommerce platforms and professional trade channels including dealers, distributors, or OEM partners.

· Strong analytical problem-solving skills with the ability to leverage data, consumer research, and market inputs to diagnose issues, synthesize insights, and communicate what was tested, learned, and concluded.

· Executive presence with demonstrated ability to present confidently to senior leadership, respond effectively under pressure, and defend strategic thinking when challenged.

· Strong financial acumen to prioritize the most impactful channel growth actions and influence P&L decisions.

· Proven ability to build relationships and influence cross-functional stakeholders across Product, Marketing, Sales, and Operations to achieve alignment and drive results.

Preferred:

· Experience in consumer durables, building products, tools, or packaged goods industries with multichannel distribution models.

· Direct ownership or advisory role over a business P&L.

· Familiarity with IoT products or connected ecosystems.

· Experience operating across B2B, B2C, and B2B2C business models.

· Background that includes titles such as General Manager, Channel Strategy Leader, Sales Strategy Director, or P&L Leader.

If you are ready to make an impact and take your career to the next level, we would love to hear from you. Apply now and a member of Talentfoot’s recruitment team will be in touch should your track record of success, experience, skills and qualifications match our client’s requirements.

Talentfoot Executive Search specializes in future proofing organizations by securing forward-thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation and profitability. Since 2010, we have partnered with more than 2,500 companies and lead the industry with a 98% client success rate. Learn more at Talentfoot.com