Our client is a nationally recognized leader in early childhood education, dedicated to creating meaningful learning experiences that positively shape the future of children and families. With a strong reputation for excellence, innovation, and community impact, the organization has built a thriving franchise network and a culture centered around collaboration, belonging, and continuous growth. Backed by new executive leadership and an energized vision for the future, the company is investing heavily in strategic marketing initiatives that support franchise success and long term brand growth. As the organization continues to expand across the country, they are seeking a Senior Manager, Local Media to help elevate local performance marketing strategies and strengthen franchise owner support.

Position Overview

This is a highly visible opportunity to lead local media strategy for a premium, multi location consumer brand with a strong national presence and ambitious growth goals. The Senior Manager, Local Media will play a critical role in shaping how local paid media programs drive awareness, lead generation, and enrollment performance across franchise markets. This role offers the opportunity to influence strategy at both the corporate and local level while partnering closely with franchise owners, agency teams, and executive stakeholders. Ideal for a strategic and performance driven marketer, this position provides the chance to build scalable programs, improve franchise engagement, and make a measurable impact on business growth in a collaborative and purpose driven environment.

Position Responsibilities

• Own and evolve local media strategy across paid social, paid search, and other digital performance channels to support lead generation and enrollment goals

• Define local media frameworks, investment guidelines, and channel strategies that align with overall business objectives and brand standards

• Lead and manage agency relationships, ensuring strong execution, optimization rigor, reporting quality, and accountability to performance outcomes

• Conduct regular audits of media campaigns, creative execution, and account structures to identify opportunities for improvement and consistency

• Build trusted relationships with franchise owners, serving as a strategic advisor on local media performance, opportunities, and challenges

• Develop educational resources and communication materials that simplify media strategy, investment expectations, and performance reporting for franchise owners

• Partner cross functionally with brand marketing, analytics, field support, and agency teams to align local media strategies with broader organizational priorities

• Lead local media planning and launch strategies for new franchise locations, including audience targeting, messaging, investment recommendations, and demand generation planning

• Establish scalable launch playbooks and best practices that improve performance and create consistency across new market openings

• Monitor campaign performance and provide data driven recommendations that improve efficiency, engagement, and overall business outcomes

Position Qualifications

Required:

• Proven track record of driving measurable results through local media, paid digital marketing, or performance marketing initiatives within multi location or franchise environments

• A minimum of 8 years of progressive experience in digital marketing, local media strategy, paid social, paid search, or performance marketing

• Strong expertise managing and optimizing paid social and paid search campaigns focused on lead generation and conversion performance

• Demonstrated success leading agency relationships and holding external partners accountable to performance goals and execution standards

• Experience working within franchise systems, multi location brands, or distributed business models preferred

• Strong communication and relationship building skills with the ability to influence franchise owners and cross functional stakeholders

• Ability to thrive in a fast paced, evolving environment while managing multiple priorities and stakeholder groups

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience

This position is based in Atlanta; only candidates currently in commutable distance to Atlanta and able to work onsite will be considered

If you are excited by the opportunity to shape local media strategy for a growing national brand while partnering closely with franchise owners and senior leadership, we would love to hear from you. Apply today and a member of Talentfoot’s recruitment team will be in touch should your experience and qualifications align with our client’s needs.