VP Demand Generation

Our client is a mission-driven SaaS leader that empowers foundations, nonprofits, and purpose-led organizations to maximize their impact through technology. With intuitive technology and deep sector expertise, the business helps clients manage complex workflows, improve collaboration, and ultimately drive more good in the communities they serve.

Now at a pivotal growth stage, with revenue aimed to double in the coming years, the company is shifting from a product-led to a vertical-focused go-to-market strategy. The Vice President of Demand Generation will be central to this transformation, shaping scalable marketing programs, elevating thought leadership, and influencing decision-makers across the philanthropic ecosystem.

Position Responsibilities

• Develop and execute a comprehensive demand generation strategy aligned with a vertical-focused GTM, driving sustainable pipeline growth and accelerated revenue.
• Design and scale ABM programs targeting high-value accounts across private/family foundations, community foundations, government, healthcare, corporate, and research institutions.
• Shift positioning from product-led to customer-journey-led, tailoring campaigns for both program managers and economic buyers (CFOs, CEOs, boards).
• Elevate thought leadership through flagship reports, surveys, and educational content, positioning the company as the sector’s trusted authority.
• Expand cross-sell and upsell opportunities by creating pathways from entry-level products into mid-market and enterprise solutions.
• Lead and inspire a marketing team of 8–10, building a culture of accountability, experimentation, and learning.
• Partner with Sales, Product Marketing, Brand, and Customer Success to align ICP definition, messaging, and campaign execution.
• Enhance marketing operations with refined processes, attribution models, and optimized tech stack (Salesforce, automation, analytics, ABM/intent tools).
• Measure and report on campaign effectiveness with KPIs tied to pipeline contribution, ROI, and funnel velocity.
• Serve as a change agent to modernize marketing maturity from transactional lead capture to enterprise-class demand generation.

Position Qualifications

• 10+ years of progressive B2B SaaS marketing experience, with strong emphasis on demand generation and growth at scale.
• Demonstrated success scaling revenue in the $50M–$100M range, ideally in multi-product SaaS.
• Proven expertise in enterprise demand generation, including ABM, multi-channel campaigns, and integrated strategies.
• Experience leading transition from product-led to vertical-led GTM strategies with alignment to sales execution.
• Track record of building thought leadership and education-driven content that influences both senior economic buyers and practitioners.
• Deep knowledge of marketing attribution, data, and analytics, with ability to interpret trends and optimize spend.
• Skilled in Salesforce, Marketo, 6sense, Gong, and related analytics/ABM tools.
• Strong people leadership skills with ability to restructure, scale, and coach high-performing teams.
• Highly collaborative style, able to partner seamlessly across Sales, Product, and Customer Success.

What They Offer

• Competitive base salary plus bonus
• Flexible, remote-first culture with required travel for collaboration and leadership meetings
• Comprehensive benefits including health, dental, vision, and 401(k)
• Generous PTO and paid holidays
• Mission-driven culture with opportunities to make a meaningful impact
• Professional development support and leadership growth opportunities

Talentfoot Overview

Talentfoot Executive Search specializes in future-proofing organizations by securing forward-thinking leaders across marketing, sales, eCommerce, product, data, and technology. With a 98% success rate and 2,500+ client partnerships since 2010, Talentfoot connects brands with transformative leadership. Learn more at Talentfoot.com.

Apply Today

This is a unique opportunity to lead demand generation at a mission-driven SaaS leader during a pivotal growth stage. If you are a B2B SaaS marketing executive with the vision and experience to shape scalable demand generation, apply today.