Our client is redefining the creator economy through cutting-edge technology that empowers creators and media companies to thrive in the digital landscape. Built on a foundation of innovation and collaboration, this organization is transforming how creative professionals manage, distribute, and grow their content. Recognized for its forward-thinking approach and inclusive culture, the company continues to push boundaries with the development of an advanced AI platform built to support the next generation of creators. As the business scales, they are seeking a VP of Marketing to help shape the brand narrative and lead the go-to-market strategy for this groundbreaking platform.
This role offers a rare opportunity to build a world-class marketing organization from the ground up and establish a new category in the creator economy. The VP of Marketing will serve as a strategic force driving brand awareness, customer acquisition, and long-term engagement. This is a highly visible leadership position with direct influence on company growth, product direction, and market perception. The right candidate will have the chance to leave a lasting impact by shaping how the company connects with creators around the world while setting the foundation for long-term marketing excellence and scalability.
Responsibilities
• Develop and execute an integrated marketing strategy that positions the platform as the go-to solution for creators and media companies.
• Translate key value propositions such as creator empowerment and intelligent distribution into clear, engaging messaging that drives adoption.
• Spearhead the full go-to-market plan in partnership with product and leadership teams, ensuring alignment across messaging, audience segmentation, and campaign execution.
• Build and lead a high-performing marketing team, fostering a culture rooted in creativity, data-driven decision-making, and accountability.
• Establish and optimize performance metrics across paid, organic, and lifecycle marketing channels to maximize acquisition, engagement, and retention.
• Build a robust community and brand presence through authentic storytelling, partnerships, and thought leadership initiatives.
• Drive content, SEO, and community marketing strategies that fuel organic growth and brand advocacy.
• Own the digital marketing ecosystem, managing paid campaigns, marketing automation, CRM systems, and analytics to ensure consistent performance improvement.
• Use data and insights to guide decision-making, measure success, and refine marketing strategies for continuous improvement.
Qualifications
• A proven track record of success in marketing leadership, with demonstrated results in driving brand growth and user acquisition.
• A minimum of 10 years of progressive marketing experience, including at least 5 years in a senior leadership role within a high-growth SaaS or digital platform company.
• Experience building and scaling organic acquisition channels through SEO, content, and community-driven marketing.
• Deep expertise in product-led growth, including the design and execution of campaigns that enhance user activation and retention.
• Strong storytelling and positioning skills, with the ability to translate technical capabilities into compelling value propositions.
• Proficiency with marketing analytics and data visualization tools, using insights to inform strategy and optimize outcomes.
• Hands-on experience with modern marketing technology, including CRM and automation platforms such as HubSpot.
• Exceptional leadership and communication skills with a collaborative, entrepreneurial mindset.
• Ability to thrive in a fast-paced, evolving environment that requires agility, creativity, and a proactive approach.
If you are ready to take on a defining leadership role and help shape the future of digital creation, we would love to hear from you. Apply today and a member of Talentfoot’s recruitment team will be in touch should your experience, skills, and qualifications align with our client’s needs.
Talentfoot Executive Search specializes in future proofing organizations by securing forward-thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation, and profitability. Since 2010, we have partnered with more than 2,500 companies and lead the industry with a 98 percent client success rate. Learn more at Talentfoot.com.