Position Summary

Our client is seeking a modern, data-driven Vice President of Performance & Growth Marketing to lead and evolve our digital marketing efforts across a portfolio of luxury travel brands. This is a hands-on leadership role for someone who can both do the work and build the team and

infrastructure to scale performance marketing over time.

The ideal candidate will bring strategic vision and executional expertise to expand our media mix to include emerging and high-impact channels such as paid social, programmatic, connected TV (CTV), digital audio, influencer, and lifecycle marketing. This individual should have a strong foundation in marketing science, experimentation, and measurement to ensure growth is both scalable and efficient.

Primary Responsibilities

Lead the performance marketing strategy across customer acquisition, retention, and lifecycle

marketing

Develop and execute performance marketing strategies to drive customer acquisition,

retention, and reactivation.

Help shape and evolve the future-state performance marketing framework, including new

channel development (e.g., paid social, CTV, digital audio, influencer, affiliate) at a fast-paced,

early-stage company.

Design and manage rapid experimentation roadmaps to identify winning strategies across

creative, targeting and channel mix.

Lead CDP (Customer Data Platform) execution, including customer segmentation, audience

building, and personalized lifecycle campaigns.

Develop and manage a roadmap for experimentation across creative, targeting, messaging,

and media mix.

Oversee email and lifecycle marketing, including campaign development, audience

segmentation, and A/B testing.

Manage search and digital media agency, ensuring strong performance and alignment with

business goals.

Build and lead a high-performing internal performance marketing team, with an emphasis on

agility and execution.

Partner closely with brand and marketing teams to align performance strategies with creative

and messaging.

Establish scalable processes for performance tracking, reporting, and optimization.

Analyze and report on channel performance, customer acquisition cost, LTV, and ROI—using

insights to drive iteration and investment decisions.

Build marketing science capabilities to improve targeting, personalization, and attribution

modeling.

Supervise an Email Manager and future roles in Performance Marketing

Job Requirements (Experience, Knowledge, Skills)

10+ years of performance marketing experience, with a strong track record in paid digital

acquisition and lifecycle marketing.

Proven ability to build and scale performance programs from the ground up, including

entering and testing new channels

Deep knowledge of media platforms (Google Ads, Meta, DSPs) and emerging digital

formats like CTV, digital audio, and influencer marketing.

Demonstrated curiosity and experimentation with emerging tools and trends (e.g., AI-

driven content, automation, personalization)

Proven experience managing paid media across platforms such as Google Ads, Meta, and

programmatic/display.

Strong experience with CDPs, audience segmentation, lifecycle marketing, and automation

Experience working in a high-growth startup environment; you’re comfortable building

from the ground up and can prioritize ruthlessly.

Exceptional analytical skills: you proactively analyze performance, identify levers for growth

and iterate based on real-time insights.

Adept at managing agencies and internal teams alike to execute against KPIs and goals.

Strong communicator with the ability to turn strategy into action and influence cross-

functional partners.

Luxury travel or hospitality experience preferred; vacation rental industry experience is a

strong plus.

This is a remote position in the US