Talentfoot is representing an independent agency seeking a VP, Performance Marketing and Media. This critical role will lead performance media across the client portfolio. The ideal candidate has 12+ years of experience leading performance
marketing teams and developing effective omnichannel paid media strategies. You are
responsible for the growth of the paid media discipline, leading overall performance,
and expanding and evolving our offering around performance media planning, buying, and
optimization. You’ll work closely with clients and internal teams to develop and oversee strategy, execution, performance, and analysis of media programs.
****The role is hybrid in the NYC or Phoenix office.
Responsibilities
- Lead and oversee all performance media planning and buying across digital and traditional media channels to ensure performance meets and exceeds benchmarks, driving a culture of continual analysis, testing, and optimization.
- Continually assess, innovate, and implement appropriate evolutions to our paid media capabilities, offering and deliverables in order to maintain competitive advantage and drive agency growth.
- Formulate and execute Performance Media strategies and campaigns and integrate Performance Media thinking and best practices across the agency.
- Provide media strategy leadership and lead department contributions to new business
- Develop and standardize performance media operations and processes that can be scaled
- Participate in leadership/managerial meetings
Requirements
- Extensive experience (12+ years) with performance media, leading teams of buyers, including a strong foundation of hands-on experience managing media accounts end-to-end, with deep knowledge of media planning tools, DSPs, SEM and paid social media platforms with proven expertise in planning, buying, and optimization.
- Experience navigating data ecosystems including 1st-party data, CRM platforms, data providers, and tools, and responsible for relationships with performance vendors.
- Excellent analytical and problem-solving skills
- Can lead, mediate, and de-escalate conflict